Brand Tone

Aspirational yet accessible, confident and informative, engaging and community-focused, with a trend-driven and direct approach on TikTok.

Brand Values

• •Affordable Luxury
• •Quality & Performance
• •Customer Empowerment & Guidance
• •Modern Elegance

Best Practices

• •Lead with "Affordable Luxury": This is the brand's strongest unique selling proposition. Every piece of copy should, in some way, reinforce the idea of attaining a high-end experience for a reasonable price. Use phrases like "everyday indulgence," "smart luxury," and "designer-inspired."
• •Educate on Quality: Consistently use terms like "Extrait de Parfum," "high-concentration," and "long-lasting" to build trust and justify the purchase. Briefly explaining what these terms mean can position the brand as a knowledgeable and transparent authority.
• •Lean into the Inspiration, Respectfully: While the business model is based on inspired-by scents, maintain a high-end tone. Instead of "clone" or "copy," use phrases like "inspired by," "our version of," or "a tribute to the iconic scent of..." This respects the original creation while clearly stating the product's purpose.
• •Speak to the Feeling, Not Just the Scent: Sell the experience and the confidence the fragrance provides. Use evocative and emotional language. Ask questions that prompt engagement, such as "How do you want to feel today?" or "What does your signature scent say about you?"
• •Maintain Visual and Tonal Consistency: Ensure that the sophisticated and minimalist aesthetic of the visuals is matched by the copy. The language should be clean, confident, and elegant. Avoid slang (except where appropriate for TikTok trends) and overly casual language to uphold the "luxury" aspect of the brand identity.

Social Perception

Largely positive, centered on the value provided by accurate fragrance inspirations and long-lasting perfumes at an accessible price point. Perceived as a "smart find" or "hidden gem," with a trustworthy and customer-centric image due to an active and responsive social media presence.

Copy Examples

• •Elegance isn't about the price tag—it's a state of mind. Our Extrait de Parfum collection is crafted for enduring sophistication, from your morning meeting to your evening out. What scent makes you feel powerful? ✨ #FrenchPerfumeryHouse #AffordableLuxury #ScentStory
• •Your wallet will thank you. 😉 Our version of [Designer Fragrance Name] is here to make luxury a lifestyle, not a splurge. #PerfumeDupe #SmartScents #LuxuryForLess #FrenchPerfumeryHouse
• •Experience the allure of one of the world's most coveted scents. Our Amber Saffron is a masterful blend of jasmine, saffron, cedarwood, and ambergris, creating a sophisticated symphony that is both radiant and intensely deep. As an Extrait de Parfum, it offers a powerful and lingering presence, wrapping you in a cloak of undeniable elegance that lasts all day. Inspired by MFK's Baccarat Rouge 540.
• •Subject: That "You Smell Amazing" Compliment? Get Used to It. Discover our best-selling fragrances that have everyone talking. Quality, longevity, and a price that makes sense.
• •Headline: The Secret to Smelling Expensive is Out. Tired of your favorite scents being out of reach? French Perfumery House offers the most beloved fragrance profiles, crafted with high-concentration oils for a luxurious, long-lasting experience. Find your signature scent today with our Scent Quiz! Shop now and discover your new obsession.