Tono de Marca

Authentic, Nurturing, and Artisanal

Valores de Marca

• •Craftsmanship & Quality
• •Natural & Simple Ingredients
• •Local & Personal
• •Self-Care & Gentleness

Mejores Prácticas

• •Lead with ‘Handcrafted’ and ‘Small Batch’: These are your key differentiators. Use them consistently across headlines, product descriptions, and social media posts to reinforce your brand’s core identity.
• •Focus on Ingredients and Benefits, Not Just Scents: Instead of just saying a soap smells like lavender, explain why you use lavender (e.g., "calming French lavender essential oil") and mention the other key ingredients ("blended with moisturizing olive oil and creamy cocoa butter to leave your skin soft, not stripped").
• •Tell Your Story Repeatedly: Weave the "family-owned" and "made for sensitive skin" narrative into your communication. This builds an emotional connection and trust that is more powerful than any feature list.
• •Use a Nurturing and Simple Vocabulary: Employ words like "gentle," "nourish," "soothe," "simple," "pure," and "comfort." Avoid overly scientific or corporate jargon. The tone should feel like advice from a trusted friend, not a sales pitch.
• •Emphasize Your Location: Mentioning "Poulsbo, WA" is a strength. It grounds your brand in a real place, appeals to customers who want to support local or American-made products, and enhances your authenticity. Use it in your website footer, social bios, and occasionally in your content.

Percepción Social

Trustworthy and high-quality provider of natural skincare, appealing to those who prioritize ingredient transparency and support small enterprises, likely perceived as a "rustic yet refined" treat.

Ejemplos de Copy

• •Simple Ingredients. Handcrafted with Care. Discover the feeling of truly natural skincare, made in small batches right here in Poulsbo.
• •Gently soothe and nourish your skin with our Oatmeal Milk & Honey soap. Handcrafted using the traditional cold-process method, this bar combines creamy shea butter and colloidal oats to calm irritation and lock in moisture. Perfect for sensitive skin that deserves a little extra love. No harsh detergents, just pure, simple comfort.
• •From our family to yours. It all started with a search for a gentler soap. Today, we pour that same love and care into every small batch of soap, body butter, and scrub we create in our Washington workshop. #FrenchiBathandBody #HandmadeSoap #SmallBusiness
• •Tired of dry, irritated skin? See what handcrafted can do.
• •Your skin knows the difference. While big brands mass-produce, we craft in small batches. Frenchi Bath & Body uses rich shea butter and natural oils to create soaps and lotions that truly nourish. Feel the handcrafted difference. Shop our collection today.