Brand Tone

Elegant & Gracious, Passionate & Enthusiastic, Storytelling & Personal, Inspiring & Aspirational, Welcoming & Friendly

Brand Values

• •Authenticity & Quality
• •Beauty & Elegance
• •Heritage & Story
• •Personal Connection & Gracious Living
• •Inspiration
• •Passion

Best Practices

• •Weave narratives around products, their history, or the lifestyle they represent. Share personal anecdotes or inspirations where appropriate, just as Lidy does on her blog.
• •Employ descriptive adjectives and sensory details that evoke beauty, charm, and the French aesthetic (e.g., "swoon-worthy," "timeless elegance," "gracious style").
• •Write as if you are speaking to a cherished friend, sharing your passion and expertise with warmth and enthusiasm. Address the reader directly ("you," "your home").
• •Position content to inspire readers to beautify their homes and lives. Highlight how items can help them achieve a desired feeling or aesthetic.
• •The sophistication of the language should match the high-quality, elegant imagery used across platforms. Every detail, from photo styling to caption, contributes to the overall brand perception.

Social Perception

Highly Respected & Authoritative, Inspirational, High Quality & Curated, Personal & Engaging, Trusted

Copy Examples

• •Imagine the stories this exquisite 19th-century French silver teapot could tell. Each curve and etching whispers of elegant Parisian salons and leisurely afternoons. A timeless treasure waiting to grace your home with its history and enduring beauty. Let it become a part of your story.
• •Bonjour, dear friends! As the golden hues of autumn begin to paint the landscape, our hearts turn towards creating cozy havens within our homes. Join me as we explore enchanting ways to weave the warmth and charm of the season into your French-inspired interiors. Let's make this season the most beautiful one yet!
• •Unveiling a few of our latest discoveries, each chosen with love and a keen eye for enduring style. From timeworn linens that dream of Provençal summers to charming objets d'art that spark joy, these pieces are ready to find their forever home. Which one speaks to your heart today? Explore the collection via the link in our bio. #FrenchGardenHouseStyle #Antiques #ElegantLiving
• •At FrenchGardenHouse, we believe your home should be a soulful reflection of who you are – a place filled with beauty, stories, and pieces you truly cherish. Inspired by the timeless allure of French living and the magic of antiques, Lidy and her team lovingly curate collections to help you create a home that is both gracious and authentically yours.
• •An Invitation to Elegance: Discover a Cherished Piece for Your Home