Brand Tone

Whimsical & Dreamy, Artistic & Creative, Personal & Relatable, Aspirational & Inspiring, Friendly & Approachable, Elegant & Chic (with a touch of playfulness)

Brand Values

• •Celebrating French Culture & *Art de Vivre*
• •Artistic Expression & Originality
• •Quality & Craftsmanship
• •Connection & Storytelling
• •Joy & Inspiration
• •Authenticity

Best Practices

• •Create a Brand Voice Guide: Document the key elements of your brand tone (e.g., whimsical, artistic, personal, friendly), including a list of "words we use" and "words we avoid." Share this with anyone creating content for the brand.
• •Embrace Storytelling: Weave the founder's story, the inspiration behind designs, and the charm of Parisian life into your copy. This personal touch reinforces the brand's authenticity and values.
• •Use Evocative Language: Employ descriptive adjectives and sensory details that paint a picture and evoke the feelings associated with Paris and French culture (e.g., "dreamy," "charming," "sun-drenched," "whisper").
• •Maintain Visual-Textual Harmony: Ensure your copy complements the visual aesthetic of your brand. If your visuals are soft and whimsical, your language should reflect that, rather than being overly aggressive or purely transactional.
• •Engage Authentically: When interacting with customers on social media or in emails, maintain the established friendly and approachable tone. Respond to comments and messages in a way that feels personal and aligned with the brand's personality.

Social Perception

A charming and authentic source of beautifully designed, Paris-themed stationery and gifts. A brand that successfully captures the essence and romance of Paris. Run by a passionate individual who genuinely loves French culture. Appealing to Francophiles, stationery lovers, and those seeking unique, artistic gifts. A small business with a personal touch, which many consumers appreciate. Visually delightful and inspiring, especially on platforms like Instagram and Pinterest.

Copy Examples

• •Instagram Post (showcasing a new notebook): Lost in a Parisian daydream… ☁️ Our latest notebook, 'Rêverie Parisienne,' is here to capture all your thoughts, sketches, and café musings. Illustrated with love, from our little studio in Paris, straight to your hands. Where will your daydreams take you today? #FrenchAbroad #ParisianDream #StationeryLove #NewArrival #ParisJeTaime
• •Facebook Ad (targeting Francophiles): Bring a touch of Parisian magic to your everyday! ✨ From charming greeting cards that whisper 'Bonjour' to art prints that transport you to a sun-drenched Parisian street, French Abroad offers unique, illustrated treasures designed to delight. Discover your little piece of Paris. Shop now! #FrenchAbroadParis #ParisGifts #Francophile #IllustratedStationery #SupportSmallBusiness
• •Product Description (for a set of greeting cards): Say 'Je t'aime,' 'Merci,' or simply 'Thinking of you' with a touch of Parisian elegance. This set of six greeting cards features delicate illustrations inspired by the hidden charms of Paris – from quaint café corners to blooming window boxes. Printed on high-quality, eco-friendly paper, each card is a tiny work of art, ready to carry your heartfelt messages. Perfect for keeping or gifting to your favorite Francophile.
• •Email Newsletter Snippet (announcing a sale): Bonjour, lovely dreamer! ✨ We're sprinkling a little extra Parisian sparkle your way! For a limited time, find your favorite illustrated treasures – from our whimsical notebooks to charming art prints – at a special price. It's the perfect moment to treat yourself or a loved one to a little piece of French Abroad magic. *Merci* for being part of our journey! Explore the sale…
• •TikTok Video Caption (showing order packing): Sending a little bit of Paris your way! 💌 Packing up your lovely orders always feels like sharing a secret smile. Each piece is wrapped with care, hoping to bring a touch of French charm to your doorstep. Who’s ready for their Parisian treat? 😉 #FrenchAbroad #ParisVibes #SmallBusiness #PackingOrders #StationeryAddict #UnboxingJoy