Brand Tone

aspirational, inclusive, and reassuring

Brand Values

• •Inclusivity
• •Sustainability
• •Quality
• •Affordability
• •Beauty & Elegance

Best Practices

• •Emphasize Inclusivity: Always use language that welcomes all body types, styles, and occasions. Highlight plus-size options, maternity wear, and diverse model imagery where possible.
• •Weave in Sustainability: Subtly remind customers of the brand's commitment to sustainable materials and ethical practices, adding value beyond just the aesthetic.
• •Focus on the "Moment": Connect the dresses to the special occasions they’ll be worn for. Use aspirational language that speaks to creating cherished memories and feeling confident.
• •Maintain a Reassuring and Trustworthy Voice: Given potential concerns highlighted by third-party reviews, use clear, confident language. Highlight customer support, return policies, and the quality of materials to build trust.
• •Be Evocative but Clear: Use descriptive and appealing language to describe the dresses (e.g., "flowing cape sleeves," "mesmerizing sequin pattern") but also provide clear, practical details about fit, fabric, and occasion suitability.

Social Perception

Positive: Customers engaging with the brand on platforms like TikTok seem to be looking for and sometimes finding affordable and stylish dresses. Some TikTok users affirm its legitimacy and highlight TikTok Shop's buyer protection policies. The brand presents itself as a go-to for various special occasions. Mixed/Cautious: The low trust score from Scam Detector (albeit with a seemingly incorrect industry categorization) could raise concerns for potential customers. The nature of online dress shopping, especially for important events, can sometimes lead to skepticism if a brand is not well-established or has mixed reviews.

Copy Examples

• •Headline: Your Dream Dress Awaits. Celebrate Every Moment with Elonna. Body: At Elonna, we believe beauty is for everyone. Discover an exquisite collection of dresses designed to make you shine, sustainably crafted and affordably yours. Find the perfect fit, for your perfect day.
• •Social Media Post: Feel radiant, inside and out. ✨ Our new collection blends timeless elegance with sustainable style, because looking good shouldn't cost the Earth. What moment will you cherish in Elonna? #ElonnaStyle #SustainableFashion #InclusiveBeauty
• •Product Description Snippet (for a wedding guest dress): Be the best-dressed guest in this stunning [Dress Name]. Crafted from [material] with an eye for detail, it offers both show-stopping beauty and all-day comfort. Because every celebration deserves a touch of Elonna magic.
• •Email Subject Line: Find *The One* (Dress, We Mean!) – Styles for Every Body & Every Story. Email Body Snippet: Big moments are made of beautiful memories. Let Elonna dress you for yours. From enchanting wedding gowns to chic party dresses, explore thousands of styles designed with love, quality, and you in mind.
• •Ad Copy: Special occasion on the horizon? Don’t just find a dress, find *your* dress. Elonna offers inclusive sizing, sustainable choices, and the promise of a look as unique as you are. Shine brighter, affordably.