Brand Tone

Friendly and Relatable, Helpful and Practical, Reassuring and Trustworthy, Caring and Supportive

Brand Values

• •Convenience
• •Quality Ingredients & Health
• •Family Focus
• •Customer Connection & Service
• •Practical Solutions

Best Practices

• •Develop a Brand Voice Chart: Clearly define your brand's tone (e.g., Friendly, Helpful, Practical, Reassuring), key messages, personality traits, words to use, and words to avoid. Make this accessible to everyone who writes for the brand.
• •Speak Your Customer's Language: Understand their daily challenges and aspirations. Address them directly and empathetically, using language that resonates with their experiences and makes them feel understood.
• •Focus on Solutions and Benefits: Instead of just listing features (e.g., "frozen meals"), highlight the direct benefits for the customer ("enjoy stress-free dinners," "get more family time," "eat healthy without the effort").
• •Maintain Authenticity and Transparency: Be genuine in your communication. Share insights into your ingredient sourcing, preparation methods, and the people behind the brand. This builds trust and a stronger connection. Lindsy Trotter's personal engagement is a great example.
• •Be Consistent Across All Channels: Ensure the brand voice is uniform whether it's on the website, social media posts, email newsletters, or customer service interactions. Regular review of content can help maintain this consistency.

Social Perception

Valued for Convenience and Quality, Seen as Helpful and Resourceful, Trusted Local Business with Growing Reach, Authentic and Approachable

Copy Examples

• •Headline: Dinnertime Solved, Deliciously. Body: Tired of the daily 'what's for dinner?' stress? Chilled Freezer Meals delivers wholesome, ready-to-heat meals crafted with ingredients you can trust. Less time prepping, more time enjoying. Your family (and your schedule) will thank you!
• •Headline: Real Food for Your Busy Life. Body: We know life gets hectic. That's why we're dedicated to creating freezer meals that are not just incredibly convenient, but also packed with nourishing, whole ingredients. No complicated recipes, no hidden nasties – just honest-to-goodness food for real people.
• •Headline: Stock Your Freezer, Simplify Your Week. Body: Imagine: a freezer full of easy, tasty answers to "What's for dinner tonight?" Chilled Freezer Meals offers a variety for everyone, from comforting classics to gluten-friendly and keto options. Zero guesswork, minimal prep – just delicious, home-style meals ready when you are.
• •Headline: Take Back Your Evenings. We'll Handle Dinner. Body: Wish you had a little more time for yourself after a long day? Let Chilled Freezer Meals take cooking off your plate. Our meals are thoughtfully prepared with quality ingredients, frozen at their freshest, and designed for ultimate ease. It’s like having a personal chef, without the fuss!
• •Headline: Wholesome Meals, Frozen for Freshness. Convenience, Delivered. Body: At Chilled Freezer Meals, we believe you shouldn't have to compromise between a healthy, satisfying dinner and a stress-free evening. We use high-quality, and locally sourced ingredients when possible, to create meals that make your life easier and tastier. Eating well just got a whole lot simpler.