Brand Tone

Playful and Fun, Enthusiastic and Exciting, Approachable and Friendly, Informative (where necessary)

Brand Values

• •Novelty and Innovation
• •Quality
• •Customer Delight/Experience
• •Value (for money)
• •Transparency

Best Practices

• •Embrace the Fun: Use playful language, emojis where appropriate (especially on social media), and don't be afraid to be a little silly. Candy is about enjoyment!
• •Highlight the Transformation: Consistently emphasize the unique crunchy, airy texture and intensified flavor that freeze-drying creates. Use descriptive and sensory words.
• •Stay Enthusiastic: Let your passion for these unique treats shine through. Use exclamation points (judiciously) and an upbeat, positive voice.
• •Engage with Trends (especially on TikTok/Instagram): Incorporate relevant hashtags, sounds, and challenges to stay current and connect with the audience driving the freeze-dried candy craze.
• •Be Clear and Relatable: While it's a novel product, explain it simply. Acknowledge the familiar candies being transformed and invite customers to rediscover them in a new way. Address potential questions (like "Why is it crunchy?") in a friendly manner.

Social Perception

Trend Followers/Setters, Providers of Unique Treats, Fun and Indulgent, Potentially Pricey but Worth Trying, Australian Owned/Based

Copy Examples

• •Headline: Warning: May cause extreme crunch satisfaction! 😉 Your favorite lollies just got a zero-gravity makeover. #FreezeDriedCandyAU
• •Product Intro: Remember [Candy Name]? We blasted it with icy magic, and POOF! 💥 It's now an airy, crispy, flavour-packed supernova. Get ready for a taste explosion! 🚀
• •Social Media Post: TikTok made you try it, now you can't deny it! Our Freeze Dried [Candy Name] are crunchy, munchy, and seriously fun. Tag a mate who needs this in their life! 👇
• •Website Banner: Don't just eat candy, EXPERIENCE it! ✨ FreezeDriedCandy.com.au - We're taking your tastebuds on an adventure!
• •Email Subject Line: 🤯 Your Lolly Drawer Is About To Get WAY Cooler (and Crunchier!)