Brand Tone

Knowledgeable & Expert, Enthusiastic & Passionate, Community-Oriented & Friendly, Helpful & Service-Driven, Direct & Informative

Brand Values

• •Expertise & Quality: Providing high-quality products backed by expert knowledge and advice.
• •Passion for Skating: A genuine love for the sport and its community.
• •Customer Focus & Service: Prioritizing customer needs and offering personalized assistance.
• •Community Building: Fostering a community around skating through events and engagement.
• •Tradition & Experience: Leveraging their long history (since 1985) in the skating world.

Best Practices

• •Emphasize Expertise: Always weave in your knowledge. Instead of just listing features, explain the benefits from a skater's perspective. Use phrases like "Our experts recommend," "We've found that," or "Perfect for those looking to..."
• •Fuel the Passion: Let your love for skating shine through. Use energetic and enthusiastic language. Words like "thrill," "glide," "shred," "explore," "adventure," and "stoke" can convey this.
• •Speak to the Community: Address your audience as fellow skaters or enthusiasts ("Hey riders," "Skate fam"). Encourage interaction, share user-generated content (with permission), and promote a sense of belonging.
• •Be Genuinely Helpful: Ensure your copy provides value. Offer tips, advice, and clear guidance. Make it easy for customers to find what they need and get their questions answered. Your copy should feel like a helpful conversation with a knowledgeable friend.
• •Maintain Clarity and Directness: While being enthusiastic, ensure your core message is clear, especially for product information, promotions, and calls to action. Avoid overly technical jargon unless explained, and make sure the path to purchase or information is straightforward.

Social Perception

Trusted Specialists, Go-To Shop for Enthusiasts, Good Selection & Service, Community Hub (locally), Authentic

Copy Examples

• •Instagram Post (New Product): "Glide into your next adventure! ✨ Our latest shipment of [Brand Name] inline skates has just landed. Engineered for performance and comfort, these beauties are ready to take your ride to the next level. Got questions? Our experts are here to help you find your perfect fit. Swing by freewheelshop.nl or visit us in Vorden! #Freewheel #NewArrival #InlineSkates #[BrandName] #SkateLife"
• •Facebook Ad (Promotion): "Ready to roll? 🛹 Get 15% off all skateboard decks this week only at Freewheel! Whether you're a seasoned pro or just starting out, we've got the quality gear and expert advice you need. Don't miss out – shop now at freewheelshop.nl. Your pavement playground awaits! #FreewheelDeals #SkateboardSale #QualityGear #Skateboarding"
• •Website Banner (Homepage): "Freewheel: Your Ride, Our Passion. Since 1985, we've been equipping skaters with the best gear and expert advice. Explore our world of inline skates, roller skates, skateboards & more!"
• •Email Newsletter Snippet (Community Event): "Hey Freewheel Family! Don't forget our monthly Skate Meet-up is this Saturday at [Location/Time]. It's all about sharing the stoke, learning new tricks, and connecting with fellow riders. All wheels and skill levels welcome! More details on our Facebook page. See you there! #FreewheelCommunity #SkateMeetup #RollTogether"
• •Product Description (Expert Tip): "The [Product Name] scooter isn't just about smooth rides; it's built for progression. **Expert Tip:** Pair these with our [Related Protection Gear] for ultimate confidence as you master new tricks. Our team has personally tested these and can vouch for their durability and performance. Need advice on sizing? Chat with us!"