Tono de Marca

Authentic, Passionate, and Disciplined

Valores de Marca

• •Passion-Driven Craft
• •Discipline and Excellence
• •Creativity and Expression
• •Balance
• •Community and Connection

Mejores Prácticas

• •Embrace the Duality: Always weave the concepts of wrestling (discipline, strength, focus) and baking (creativity, passion, community) together. This is your unique selling proposition.
• •Use Storytelling in Every Post: Don't just show a product; tell the story behind it. Connect it to a lesson from wrestling or a memory from the kitchen. This reinforces the authentic, personal tone.
• •Maintain a First-Person Voice: Write copy as if Alec Rill is speaking directly to the customer. Use "I," "my," and "we" to maintain the personal connection established on the website.
• •Keep Language Active and Strong: Use powerful verbs and confident language. Words like "craft," "perfect," "channel," and "strive" align with the disciplined aspect of the brand.
• •Highlight the "Why" Behind the Product: The brand isn't just selling baked goods; it's selling a philosophy of passion and balance. Ensure marketing materials explain why this bread or that pastry is special, connecting it back to the core values of the brand.

Percepción Social

Customers and audiences who engage with the site are likely to perceive the brand as Unique and Memorable, Trustworthy, and Small-Scale and Artisanal.

Ejemplos de Copy

• •Freestyle Bakery: The Strength of a Wrestler. The Heart of a Baker.
• •Discipline, meet delicious. At Freestyle Bakery, we bring the focus and dedication of the wrestling mat to the art of baking. Every loaf and pastry is crafted with the same passion and precision we put into everything we do. Taste the balance.
• •Perfecting a recipe takes focus. It’s about discipline, strength, and knowing when to be gentle—lessons we’ve learned on and off the mat. Our Challah is made with patience and passion, ready to bring your family together. #FreestyleBakery #BakedWithDiscipline #ArtisanBread
• •Unleash the champion of breakfast. Our cinnamon rolls aren't just sweet—they're a powerhouse of flavor, crafted with the discipline and heart of a wrestler. Each roll is a perfect balance of soft dough, warm cinnamon, and rich icing. Go for the win.
• •More Than a Bakery. It's a Passion, Perfected.