Brand Tone

Positive & Empowering, Informative & Guiding, Community-Oriented & Inclusive, Enthusiastic & Passionate, Modern & Health-Conscious

Brand Values

• •Quality
• •Choice & Inclusivity
• •Empowerment & Freedom
• •Leadership & Innovation
• •Customer Focus & Service
• •Wellbeing

Best Practices

• •Create a Comprehensive Brand Voice Document: Detail your brand’s tone (e.g., Positive, Empowering, Informative, Inclusive), core messages, preferred vocabulary, and a list of "do's and don'ts." This guide should be accessible to everyone involved in content creation.
• •Champion Positivity and Inclusivity: Position non-alcoholic choices as aspirational and enjoyable lifestyle decisions, not as limitations. Use language that celebrates diversity in drinking preferences and avoids any judgmental undertones.
• •Educate, Inspire, and Add Value: Share insights about the products, their craftsmanship, and creative ways to enjoy them (e.g., mocktail recipes, food pairing ideas). This reinforces the quality and sophistication of alcohol-free options.
• •Be Authentic and Build Connection: Share genuine stories that resonate with your audience, whether it's the founder’s journey, the passion behind the brand, or (with consent) customer experiences. This builds trust and a relatable brand personality.
• •Ensure Consistency Across All Touchpoints: The defined brand voice should be consistently applied across the website, social media, email communications, product descriptions, marketing materials, and even in-person customer interactions to build a strong, recognizable brand identity. Periodically audit content to ensure alignment.

Social Perception

Pioneering (in WA), Trusted Resource, Provider of High-Quality Options, Supporter of Mindful Drinking, Growing & Successful

Copy Examples

• •Headline: Elevate Your Every Day. Full Flavour, Zero Proof. Body: Dive into Australia’s premier selection of non-alcoholic wines, craft beers, and artisanal spirits. At Free Spirit Drink Co, we believe choosing alcohol-free means gaining new experiences, not missing out. Explore the possibilities.
• •Social Media Post: Image: A beautifully styled non-alcoholic cocktail with fresh garnishes. Caption: Crafting a moment of joy, one spirited sip at a time! ✨ Discover the art of non-alcoholic mixology with our incredible range. From bold spirits to delicate wines, what masterpiece are you creating tonight? Share your #FreeSpiritCreations! #AlcoholFreeLiving #MindfulMoments #SoberNotBoring #PerthSmallBusiness
• •Product Description Intro (for a non-alcoholic wine): Indulge in the rich tapestry of flavours with [Product Name] non-alcoholic wine. Perfectly balanced and exquisitely crafted, it offers all the complexity and enjoyment of a traditional wine, inviting you to savour every sip. Here's to sophisticated sips, any time.
• •Email Newsletter Subject: Your Guide to a Spirited, Alcohol-Free Season! Body Snippet: Welcome to the Free Spirit Drink Co. family! This season, we're curating collections that inspire connection and celebration—all without the alcohol. Discover new arrivals perfect for your gatherings and find expert tips for pairing your favourite non-alcoholic drinks. Drink freely, live fully.
• •Website Banner: Celebrate Choice. Taste Freedom. Browse our extensive collection of world-class non-alcoholic beverages. Leading Australia's alcohol-free revolution with every pour.