Brand Tone

Helpful, utilitarian, straightforward, transparent, supportive, and empowering.

Brand Values

• •Generosity
• •Accessibility
• •Community
• •Empowerment

Best Practices

• •Lead with "Free": Always emphasize the core value proposition. "Free music," "download for free," and "free to use" should be common phrases.
• •Be Direct and Clear: Avoid jargon and overly clever marketing language. Your audience is busy and appreciates straightforward information. Get to the point quickly and tell them exactly what to do next (e.g., "Download here," "Copy this credit").
• •Focus on the Creator's Needs: Frame your copy around solving their problems. Use headlines like "Music for your Vlog," "Soundtrack for your Socials," or "Copyright-Safe Audio."
• •Reinforce the "Attribution" Requirement Politely: Treat the credit requirement as a simple, reasonable requestua part of the agreement. Phrases like "All we ask is for credit," or "Just remember to credit us" work well. This maintains the helpful, non-demanding tone.
• •Keep it Utilitarian: The copy should always serve a purpose. Whether it's on social media or the website, the goal is to help users find and download music. Prioritize function and clarity over building a complex brand narrative.

Social Perception

A valuable, trustworthy, and functional resource, appreciated for its utility rather than flashiness.

Copy Examples

• •Image/Video: A calming video of a sunrise. Copy: Feeling calm and inspired? So is our new track, "Morning Glow." It's the perfect lofi beat for your next vlog or morning routine video. Download it for free on our website (link in bio). Just remember to credit us in your description! #royaltyfreemusic #musicforcreators #lofi #freesoundstock
• •Title: Epic Cinematic Music - "Ascension" | Free Royalty Free Music Description: Need to add some drama and power to your video? "Ascension" is here to lift your content to the next level. Download this track for free: [Link to website] License: Free to use on YouTube and social media with attribution. Please copy and paste this credit into your video description: Music by Free Sound Stock: https://www.freesoundstock.com
• •Headline: Your Search for Great Music is Over. Sub-headline: Get unlimited downloads of royalty-free background music for your content. Completely free. All we ask is for a little credit. Button: Browse Music
• •Headline: Stop Worrying About Copyright Claims. Body: At Free Sound Stock, we provide high-quality royalty-free music for creators like you. Find the perfect track for your next video and use it for free, forever. Get started today. Link Description: Download Free Music | Free Sound Stock
• •Subject: Welcome! Your free music is waiting. Body: Hi Creator, Thanks for joining the Free Sound Stock community. We're here to make your life easier with a growing library of royalty-free music, ready for your projects. No fees, no hidden costs. Just find a track you love, download it, and add it to your video. Happy creating! - The Team at Free Sound Stock