Brand Tone

aspirational, stylish, youthful, and confident for sunglasses. Energetic, modern, convenient, and performance-oriented for electric scooters

Brand Values

• •Style & Individuality
• •Quality & Craftsmanship
• •Accessibility & Inclusivity
• •Inspiration & Purpose
• •Value
• •Innovation & Modernity
• •Performance & Efficiency
• •Convenience & Freedom
• •Safety & Reliability

Best Practices

• •Develop a Unified Brand Voice Document
• •Know Your Audience for Each Product
• •Maintain Consistency Across All Channels
• •Emphasize Benefits Over Just Features
• •Address Concerns Transparently (Especially for Scooters)

Social Perception

trendy, high-quality yet affordable option for fashion-conscious individuals for sunglasses. Budget-friendly option offering decent performance for commuting for scooters, but with concerns about durability and reliability

Copy Examples

• •Catch the light. Define your vision. Freesbee sunglasses aren't just made; they're inspired by California dreams and handcrafted for your unique style. Be bold. Be you. Be Freesbee.
• •Unlock your city. The Freesbee Electric Scooter: Power through your commute with effortless style and zero emissions. More exploring, less waiting. Your freedom is electric.
• •Premium, handcrafted, surprisingly attainable. Freesbee delivers first-class style and unisex design without the luxury markup. See the world differently, without breaking the bank.
• •Future-forward commuting is here. The Freesbee Electric Scooter boasts a high-power motor and long-lasting battery, designed for the urban adventurer. Ride the revolution.
• •From sun-soaked boardwalks to city streets, make your statement. Freesbee sunglasses and e-scooters: Gear up for a life lived freely and styled personally. Your journey, your rules.