Brand Tone

Professional and Expert, Creative and Passionate, Collaborative and Partner-Oriented.

Brand Values

• •Creative Excellence
• •Storytelling
• •Collaboration
• •Passion for Gaming
• •Impact

Best Practices

• •Lead with the "Why": Always connect the work back to the passion for gaming and storytelling. Frame projects not just as jobs, but as opportunities to contribute to a game's legacy.
• •Speak as a Partner, Not a Vendor: Use collaborative language like "we partner with," "together we can," and "an extension of your team." This fosters a sense of shared goals and mutual respect.
• •Showcase, Don't Just Claim, Expertise: Let the portfolio do the talking. Instead of saying "we are experts," say "We partnered with Bungie to create the reveal trailer for the latest Destiny 2 expansion." The names and the work are the proof.
• •Maintain Visual and Textual Polish: Every piece of communication, from a social media post to an email, should reflect the high-quality, polished nature of the final product. Ensure all visuals are high-resolution and copy is free of errors.
• •Focus on Client Success: Frame the benefit of your service around the client's success. The goal is to make their game a hit, to make their vision a reality, and to excite their players. This client-centric approach reinforces the brand's value as a strategic partner.

Social Perception

Within the video game industry, Free-Range Entertainment is perceived as a top-tier, reliable creative agency for producing world-class game trailers and cinematics. Their impressive client roster serves as a powerful endorsement of their capabilities. Among the general gaming public, the brand has low visibility. Gamers are highly familiar with the products they create (the trailers) but are largely unaware of the company behind them. This is typical and expected for a B2B brand in this space. They are the respected "makers behind the magic."

Copy Examples

• •Your Vision, Immortalized. We craft the iconic trailers and cinematics that launch legends.
• •It was an honor to partner with the brilliant team at [Game Studio] to forge the official launch trailer for [Game Title]. Our mission was to capture the heart-pounding action and deep narrative of their world. We're incredibly proud of what we created together. #GameMarketing #CinematicTrailer #GameDev
• •A Cinematic Partner for [Client's Upcoming Game]. At Free-Range Entertainment, we live to tell unforgettable stories for games we believe in. We've been following the development of [Client's Upcoming Game] with great excitement and see a powerful opportunity to create a launch trailer that resonates deeply with your player community. Let's build something legendary together.
• •We are a collective of artists, strategists, and lifelong gamers dedicated to a single purpose: crafting the stunning promotional content your game deserves. For us, it’s not just about making trailers; it's about building worlds and igniting imagination.
• •Tell Us Your Story