Brand Tone

Knowledgeable & Authoritative, Innovative & Modern, Empowering & Supportive, Clear & Concise, Professional yet Accessible

Brand Values

• •Clarity
• •Efficiency
• •Consistency
• •Accessibility
• •Innovation
• •Empowerment

Best Practices

• •Develop a Core "Tone of Voice" Document: Use Summary Brand's own service (or a similar process) to explicitly define the brand's tone attributes (e.g., "Knowledgeable, not condescending," "Innovative, not gimmicky," "Supportive, not patronizing"). Share this with anyone creating content.
• •Create a "Word Bank": List preferred words and phrases that align with the brand's tone and values (e.g., "unlock," "empower," "clarity," "streamline," "innovate") and, conversely, words to avoid.
• •Use a Consistent Point of View: Decide whether the brand speaks as "we" (a team), "I" (a singular expert, if applicable), or an objective entity. Stick to it. For Summary Brand, "we" or the brand as a helpful entity seems most appropriate.
• •Read Aloud: Before publishing, read copy aloud to ensure it sounds natural and reflects the intended personality. Does it sound like Summary Brand?
• •Regularly Audit Content: Periodically review website copy, social media posts, and marketing materials to check for consistency in tone. Use analytics to see what type of messaging resonates best with the target audience while staying true to the brand voice.

Social Perception

The brand likely aims to be perceived as a smart, efficient, and modern solution for businesses struggling with brand definition and consistency. Users would likely see them as a helpful tool or guide, particularly for those who are new to branding or need a quick and structured way to articulate their brand identity. The emphasis on AI might attract tech-savvy users or those looking for cutting-edge solutions. The educational content on Instagram positions them as a go-to resource for branding knowledge, fostering trust and credibility.

Copy Examples

• •Headline (Website/Ad): "Define Your Brand in Minutes, Not Months. Get Your AI-Powered Brand Guide Today."
• •Social Media Post (Instagram): "What's a 'Brand Archetype'? 🤔 It's the universal pattern of behavior that, when understood, can give your brand a relatable personality. Want to uncover yours? Our AI tool can help you define it. #BrandArchetype #BrandStrategy #SummaryBrand"
• •Email Subject Line: "Stop Guessing. Start Guiding Your Brand with Clarity."
• •Product Description Snippet: "Summary Brand empowers you to build a memorable and consistent brand identity. Our AI-driven platform demystifies brand strategy, providing you with a comprehensive guide that covers everything from your mission to your tone of voice."
• •Call to Action: "Ready to unlock your brand's full potential? Generate your smart brand guide now and build with confidence."