Brand Tone

Knowledgeable & Authoritative, Reliable & Trustworthy, Helpful & Customer-Focused, Community-Oriented & Friendly, Passionate

Brand Values

• •Customer First, Always
• •Commitment to Quality
• •Expertise You Can Trust
• •Fast, Reliable Service
• •Heritage & Tradition
• •Comprehensive Selection
• •Community Involvement

Best Practices

• •Prioritize Expertise and Helpfulness: Frame content to educate and solve boater problems. Every piece of copy should offer value beyond just selling a product.
• •Emphasize Heritage and Trust: Subtly weave in the brand's long history (since 1939) and commitment to quality to reinforce reliability.
• •Maintain a Friendly, Community-Focused Voice: Especially on social media, engage with the audience, ask questions, and reflect the passion for boating shared by the community.
• •Be Clear, Direct, and Jargon-Aware: While the audience is knowledgeable, ensure clarity. Explain technical terms where necessary, making information accessible.
• •Ensure Consistency Across All Channels: Whether it's website copy, a blog post, social media update, or email, the core tone (knowledgeable, reliable, helpful, friendly) should be evident, adapting slightly for the specific platform's nuances.

Social Perception

Established & Reputable, Go-To Source, Knowledgeable Resource, Generally Positive Customer Service, Fair Pricing

Copy Examples

• •Headline: Your Trusted Partner on the Water Since 1939. Body: For over 85 years, Freeport Marine Supply has provided Long Island boaters with unparalleled expertise, a huge selection of quality parts, and service that never leaves you high and dry. Gear up for your next adventure with us!
• •Headline: Stop Searching, Start Boating. Body: Can't find that specific part? Our massive inventory and expert team are here to help. At Freeport Marine Supply, we make it easy to get what you need, fast. More boating, less hassle – that's our promise.
• •Headline: Expert Advice & Everything Your Boat Needs. Body: From the latest marine electronics to essential engine maintenance, our knowledgeable crew has you covered. Visit Freeport Marine Supply – where quality products meet expert advice to keep you safe and sound on the water.
• •Headline (Social Media): Spring is in the air, and the water is calling! 🌊 What’s your first boating destination this season? Make sure you’re ready with a visit to Freeport Marine Supply for all your essentials and expert tips! #LongIslandBoating #FreeportMarine #BoatingSeason
• •Headline (Service Promotion): Don't Let a Breakdown Ruin Your Day. Body: Our experienced technicians and vast parts inventory mean quicker fixes and more time enjoying the waves. Trust Freeport Marine Supply for reliable service and the expertise to get you back on the water, where you belong.