Brand Tone

Passionate, Expert, Authentic, Proud, Welcoming, Refined

Brand Values

• •Innovation & Uniqueness
• •Quality & Excellence
• •Tradition & Heritage
• •Family & Passion
• •Terroir Expression
• •Sustainability
• •Customer Experience

Best Practices

• •Embrace Your Niche: Consistently highlight the Italian heritage and the unique varietals. This is your core differentiator. Use Italian terms where appropriate (and explain them if necessary) to reinforce this identity.
• •Show, Don't Just Tell, Your Expertise: Share insights into the viticulture and winemaking process. Talk about the specific terroir of Hilltops, Dr. Freeman's research, and the reasons behind your grape choices and techniques. This builds credibility and reinforces the "expert" tone.
• •Maintain a Personal & Authentic Voice: Whether it's a social media post or website copy, let the family's passion shine through. Use "we" and "our" to create a connection. Share stories about the vineyard, the family, and the journey.
• •Celebrate Success with Humility & Gratitude: When sharing awards or positive reviews, express genuine appreciation. Frame achievements as a result of hard work, dedication, and the quality of the vineyard, rather than just boasting.
• •Visual Consistency: Ensure your photography and visual branding (on social media, website, and marketing materials) align with the rustic charm, quality focus, and Italian inspiration of the brand. Images of the vineyard, the wines in beautiful settings, and authentic food pairings will reinforce the desired perception.

Social Perception

Respected, Prestigious, Specialist, Niche, High-Quality Producer, Authentic Experience, Innovative Leader

Copy Examples

• •Freeman Vineyards: A Taste of Italy, Rooted in Australian Soil. Discover the passion behind Australia's only Rondinella and Corvina. Dr. Brian Freeman's pioneering spirit brings Old World traditions to the unique terroir of Hilltops, crafting wines of exceptional character and acclaim. Taste the difference dedication makes.
• •Gold for our Secco! ✨ We're thrilled to announce another accolade for our flagship FREEMAN Secco. Years of passion, unique Italian varietals, and meticulous crafting in every bottle. Come celebrate with us – book your personal tasting experience.
• •More than a wine, it's a twenty-year journey of innovation. Our FREEMAN Secco, a unique blend of partially dried Rondinella and Corvina, delivers an intensity and complexity rarely found. Savour the rich, savoury notes born from Italian inspiration and Hilltops terroir. A testament to time and tradition.
• •We're not just winemakers; we're custodians of a unique vision. Freeman Vineyards is a family's dedication to bringing rare Italian grapes to life in Australia. From our hands to yours, experience wines that tell a story of place, passion, and pioneering spirit.
• •Join Dr. Brian Freeman for an intimate evening exploring the heart of Italian winemaking, right here in Hilltops. Uncork the stories behind our award-winning wines, paired perfectly with regional flavours. A personal journey into the world of Freeman Vineyards awaits.