Brand Tone

Enthusiastic and Passionate, Value-Oriented and Direct, Confident and Proudly American, Community-Focused (Historically), Informal and Approachable

Brand Values

• •Quality & Authenticity
• •Value for Money
• •Customer-Centricity
• •Vaper Advocacy/Passion for Vaping
• •Independence & Uncompromising Standards

Best Practices

• •Emphasize Value & Quality Together: Always link the affordable price point to the high quality of the ingredients and manufacturing process. Avoid sounding "cheap" by highlighting "premium at a great price."
• •Be Enthusiastic and Authentic: Use vibrant, positive language when describing flavors and the vaping experience. Share your passion genuinely, reflecting the "by vapers, for vapers" ethos.
• •Maintain Transparency: Clearly state that products are USA-made with USA-sourced ingredients. If there are promotions, be clear about terms without creating undue urgency.
• •Focus on the Sensory Experience: Use descriptive language that appeals to taste and smell when discussing flavors (e.g., "rich, creamy smoothness," "crisp, fresh apple").
• •Show, Don't Just Tell, Customer Focus: Instead of just saying "good customer service," incorporate testimonials or highlight aspects like fast shipping and responsive support when possible and accurate. Ensure marketing messages align with actual service delivery to avoid disconnects like those previously reported regarding responsiveness.

Social Perception

Excellent Value, Flavor Quality & Variety, USA Made, Good Customer Service & Fast Shipping, Pre-Steeped Juice

Copy Examples

• •Headline: Max Flavor, Max Value. Your All-Day Vape is Here. Body: Tired of choosing between premium taste and a price that doesn’t break the bank? At Freeman Vape Juice, we craft top-shelf, USA-made e-liquids that deliver rich, satisfying clouds without emptying your wallet. Dive into 120mls of pure vaping bliss!
• •Headline: Real Vapers, Real Ingredients, Real Good Juice. Body: We're vapers too. That’s why we’re obsessed with quality. From our state-of-the-art lab to your tank, every bottle of Freeman is packed with authentic flavor, made from the best American-sourced ingredients. Taste the difference passion makes.
• •Headline: Why Wait for Greatness? Our Juices are Pre-Steeped & Ready to Go! Body: Get straight to incredible flavor the moment your Freeman Vape Juice arrives. We pre-steep every batch to perfection, so you experience complex, well-rounded notes from the very first puff. Your coils (and taste buds) will thank you.
• •Headline: Big Bottles, Bold Flavors, Small Prices. That’s the Freeman Promise. Body: Experience the freedom of choice with our wide range of delicious e-juices, all available in generous 120ml bottles. Quality vaping shouldn’t be a luxury. We make it an everyday delight.
• •Headline: Join the Freeman Family: Premium Clouds, Down-to-Earth Prices. Body: Discover why vapers across the nation trust Freeman for their daily vape. It’s more than just e-liquid; it’s a commitment to quality, flavor, and unbeatable value. Find your new favorite today!