Brand Tone

Approachable and reliable, with a strong undercurrent of heritage. The language used on the website and in social media posts is straightforward, friendly, and customer-focused. The celebration of its 150th anniversary adds a nostalgic and trustworthy dimension to the brand's voice. The overall tone is not overly formal or humoristic but aims to be helpful and dependable.

Brand Values

• •Heritage and Legacy
• •Family-Oriented
• •Quality and Trust
• •Value and Accessibility
• •Customer-Centric Service

Best Practices

• •Always Nod to Heritage: Incorporate words like 'legacy,' 'heritage,' 'since 1875,' and 'tradition' where appropriate to reinforce the brand's unique historical selling point.
• •Maintain a Helpful and Friendly Tone: Use accessible language. Instead of corporate jargon, opt for phrases like 'we're here to help' and 'find your perfect fit' to maintain an approachable feel.
• •Focus on Family: Regularly use inclusive language like 'for the whole family,' 'styles for everyone,' and 'men, women, and kids' to reinforce this core value.
• •Highlight Quality and Trust: Mentioning trusted brands, quality materials, and customer satisfaction in product descriptions and general copy will build on the perception of reliability.
• •Emphasize Value Clearly: When promoting sales or offers, be direct and clear. Use straightforward calls to action and highlight the direct benefit to the customer (e.g., 'Get 50% off,' 'Free delivery on us').

Social Perception

The social perception of the revived FreemanHardy&Willis appears to be generally positive. ScamAdviser reports a score of 4.1 out of 5 stars from 136 reviews on Trustpilot, suggesting a high level of customer satisfaction. The website is also noted as being popular and having existed for several years, which contributes to its legitimate and reliable perception. The brand's active and engaging presence on social media, including competitions and direct interaction with customers, likely contributes to this positive sentiment. The nostalgic connection many may have with the original brand could also play a role in its favorable reception.

Copy Examples

• •150 Years of Putting Families in Great Shoes. Discover the new arrivals from your most trusted brands.
• •Our legacy is great value. Your legacy is great style. Step into our sale with up to 60% off on brands you love.
• •Built for the modern man, backed by a century and a half of footwear expertise. These aren't just boots; they're a tradition of quality.
• •A Treat for Your Feet from a Name You Can Trust.
• •From the high street to your home, our commitment remains the same: offering quality footwear for every member of your family. Freeman Hardy & Willis – a step in the right direction since 1875.