Brand Tone

Empowering, Inclusive, Conversational, Relatable, Joyful, Positive, Supportive, and Understanding

Brand Values

• •Self-Expression & Individuality
• •Inclusivity & Representation
• •Quality & Care
• •Empowerment
• •Community

Best Practices

• •Develop a Brand Voice Guide: Document your brand's tone (empowering, inclusive, joyful, supportive), core values, personality traits, "words we use," and "words we avoid." Share this with anyone creating content.
• •Prioritize "You" and Empathy: Always write with the customer at the forefront. Use "you" and "your" frequently. Acknowledge their needs, challenges (e.g., finding accessories for textured hair, pandemic hair struggles), and aspirations. This is evident in Freely Adorned's "Our Story."
• •Use Inclusive and Empowering Language: Actively choose words that uplift and include. Celebrate diversity in hair types and beauty. Avoid jargon or exclusionary terms. Freely Adorned's mission to empower Black women and welcome all textures is a key example.
• •Maintain a Conversational and Approachable Style: Write as if you're talking to a friend. Use contractions, ask questions, and inject personality. Keep sentences relatively clear and concise. The "girlies on the go" and blog post titles like "The Power of No" demonstrate this.
• •Ensure Visuals and Copy Align: The joyful, colorful aesthetic of the products and website should be mirrored in the energy and positivity of the copy. If the visuals showcase diverse women confidently wearing the accessories, the copy should reinforce that same sense of pride and celebration.

Social Perception

Stylish, practical, conscious of the needs of its target audience (particularly women with textured hair), fun, modern, approachable, and empowering (especially for Black women). Customers likely appreciate the blend of aesthetics with practical hair care considerations.

Copy Examples

• •Instagram Post (Showcasing a new vibrant headband): Let your curls do the talking and your accessories shout joy! ✨ Our new [Headband Name] is here to add that perfect pop of color and confidence to your day. Because every crown deserves to be Freely Adorned. #FreelyAdorned #TextureTuesday #CelebrateYourRoots
• •Email Subject Line (for a new product launch): Ready to turn heads? Your new favorite hair accessory just dropped! 💁🏾‍♀️ Email Body Snippet: Hey [Customer Name], life's too short for boring hair days! We created our latest [Product Name] for a 'get up and go' queen like you. Effortlessly stylish, kind to your coils, and ready to make you feel amazing. Adorn yourself freely!
• •Product Description (for a silk-lined hair claw): Hold your style, protect your strands. Our [Claw Name] isn't just chic—it's a love letter to your hair. Lined with gentle satin to prevent breakage and designed to keep your beautiful texture happy all day long. Because you (and your hair) deserve the best. #HairLove #FreelyAdornedEssentials
• •Facebook Ad (targeting women interested in natural hair care): Tired of accessories that don't get your texture? We see you. Freely Adorned is all about celebrating YOUR unique hair journey with colorful, conversational pieces made with your crown in mind. Join our community and adorn yourself, freely. Shop now! [Link] #BlackGirlMagic #NaturalHairCommunity #ProtectiveStyles
• •Website Banner (during a sale): Shine brighter, save bigger! ✨ Treat your tresses to the love they deserve with [X]% off our collection. It's more than an accessory; it's a statement. Be bold. Be you. Be Freely Adorned.