Brand Tone

Warm & Welcoming, Inspiring & Aspirational, Authentic & Passionate, Calm & Simple, Community-Focused

Brand Values

• •Health & Wellness
• •Simplicity & Nature
• •Quality & Craftsmanship
• •Community & Support
• •Eco-Friendliness & Responsibility
• •Freedom & Authenticity

Best Practices

• •Embrace Storytelling: Share the "why" behind Free Leaf – the passion for wellness, simplicity, and community. Weave Ashley's journey and the stories of local artisans into your content.
• •Use Warm and Inclusive Language: Make your audience feel like part of the Free Leaf community. Use words that are inviting, gentle, and encouraging.
• •Highlight Natural Elements & Simplicity: Let your copy reflect the brand's love for nature and the beauty in simplicity. Use descriptive language that evokes natural imagery and a sense of calm.
• •Focus on Benefits Beyond the Product: Connect your products to the feelings and experiences they offer – calm, freedom, joy, wellness, connection.
• •Maintain Visual & Verbal Consistency: Ensure that the tone of your copy always aligns with your visual branding (which is currently clean, natural, and warm). This creates a cohesive and recognizable brand experience.

Social Perception

A Haven/Hidden Gem, High-Quality & Unique Products, Supportive of Local Community, Inspiring & Uplifting, Trustworthy & Authentic

Copy Examples

• •Instagram Post (Image: Sun-drenched mug of tea next to a journal): Find your moment of free. ✨ Our hand-blended [Tea Name] is more than just a delicious brew; it's an invitation to pause, reflect, and reconnect. Crafted with love and the finest ethically sourced herbs, because your well-being is our passion. What does your moment of 'free' look like today? #FreeLeaf #SimpleJoys #TeaRitual #WellnessJourney #HandcraftedGoodness
• •Facebook Ad (Image: A curated selection of Free Leaf products - tea, a ceramic mug, a small apothecary item): Discover the art of simple living with Free Leaf. 🌿 From soul-soothing loose leaf teas to unique, handcrafted treasures from local artisans, we curate goods that inspire a healthier, more joyful life. Visit us in Greeley or shop online for a little piece of freedom, delivered to your door. [Link to website] #ShopFreeLeaf #HealthyLiving #SupportLocalArtisans #MindfulMoments #GreeleyColorado
• •Website Banner (Homepage): Free Leaf: Curating Wellness, Inspiring Freedom. Explore our collection of natural teas, apothecary goods, and handmade treasures designed for a life lived simply and beautifully.
• •Product Description (for a calming herbal tea): Unwind and find your center with our 'Serene Slumber' herbal infusion. A gentle blend of [Ingredient 1], [Ingredient 2], and [Ingredient 3], responsibly sourced and lovingly blended in small batches. Perfect for quiet evenings and peaceful moments. Let each sip guide you to a state of calm. #FreeLeafTea #HerbalWellness #SleepTea #NaturalRemedies #EcoFriendly
• •Email Newsletter Snippet (Subject: Your Weekly Dose of Calm from Free Leaf): Hello [Customer Name], At Free Leaf, we believe in the power of small moments to transform your day. This week, we're celebrating the simple beauty of [mention a specific product or theme, e.g., ethically sourced chamomile]. Discover how our carefully curated goods can bring a little more peace and freedom into your routine. Plus, see what new handcrafted wonders our local artisans have brought in! [Link to New Arrivals]