Tono de Marca

Aspirational, gentle, reflective, ethical, and nature-conscious.

Valores de Marca

• •Individuality & Freedom
• •Nature & Earth Consciousness
• •Ethical Sourcing & Responsibility
• •Spirituality & Metaphysics
• •Quality & Craftsmanship

Mejores Prácticas

• •Highlight Ethical and Conscious Choices: Consistently weave in mentions of ethical sourcing, earth-consciousness, and handpicked quality, as these are key differentiators and value propositions.
• •Foster a Sense of Community (even without large social media): Use inclusive language ('we are all the One [Spirit]')
• •Use gentle and reflective language, such as Nature does not hurry, yet everything is accomplished.
• •Emphasize themes such as being Handpicked, Earth Conscious, and Ethically Sourced.
• •Prioritize quality over quantity when communicating about products.

Percepción Social

A brand that is seen as ethical, environmentally conscious, and spiritually aware, catering to individuals who value individuality, freedom, and connection with nature.

Ejemplos de Copy

• •For Free Indie Spirit, this section, or an equivalent page, emphasizes themes such as being "Handpicked," "Earth Conscious," and "Ethically Sourced".
• •Thus, we are free and independent spirits.
• •Metaphysical supply store offering natural healing crystals, sustainably sourced essential oils, incense and other divination tools.
• •Celebrate the gifts of our Mother Nature
• •Prioritize our Earth, and its people