Brand Tone

Authentic & Relatable, Comfort-Focused & Easygoing, Adventurous & Passionate, Simple & Uncomplicated, Community-Oriented

Brand Values

• •Comfort
• •Freedom
• •Simplicity
• •Community
• •Quality & Craftsmanship
• •Outdoor Lifestyle
• •Authenticity
• •Sustainability

Best Practices

• •Lead with "Feel": Always circle back to the unparalleled comfort and softness of the bamboo fabric. Use sensory language that evokes the feeling of wearing Free Fly.
• •Embrace Authentic Storytelling: Share genuine moments and stories from the founders, ambassadors, and customers. Highlight the family-owned aspect and the passion for the outdoors.
• •Keep it Relatable and Approachable: Avoid overly technical jargon unless explaining a specific fabric benefit. The language should be welcoming and inclusive, reflecting an easygoing outdoor lifestyle.
• •Focus on the "Why" Behind the "What": Connect product features (e.g., UPF protection, moisture-wicking) to the experiential benefits (e.g., staying out longer, enjoying the moment without distraction).
• •Visually Align Copy with Imagery: Ensure the words match the visuals of effortless adventure, natural settings, and genuine enjoyment. The copy should enhance the aspirational yet achievable lifestyle portrayed.

Social Perception

Highly Praised for Comfort and Softness, Effective Performance, Good Quality and Durability, Premium Brand (with associated price), Authentic and Relatable, Growing Recognition

Copy Examples

• •Headline: Beyond Comfort. It's Freedom. Body: Feel that? It's the unrestricted joy of your favorite waterway, woven into every buttery-soft fiber of our bamboo apparel. Simple, sun-protective, and seriously comfortable. Gear up for your next adventure. #FreeFlyLife
• •Headline: From Sunrise Casts to Sunset Sails. Body: Life’s best moments happen outdoors. Our family-owned brand is built on that belief, crafting gear that’s as ready for adventure as you are. Experience the simple difference of Free Fly. #ComfortMovesYou
• •Headline: Bamboo-Powered Performance. Body: Don’t let uncomfortable gear cut your day short. Our innovative bamboo blends offer UPF sun protection, moisture-wicking dryness, and a softness you have to feel to believe. Stay out longer, go further. #NaturallyTechnical
• •Headline: Adventure Looks Good On You. Body: We create more than just apparel; we craft the feeling of freedom. Versatile enough for the trail, the boat, or your backyard barbecue. Join the Free Fly family. #OutdoorReady
• •Headline: Keep it Simple. Keep it Comfortable. Body: Tired of over-complicated gear? So were we. That’s why we designed Free Fly – for pure, unadulterated comfort and performance that lets you focus on what truly matters: the experience. #GetOutside