Brand Tone

Empowering, Educational, and Reassuring

Brand Values

• •Sustainability
• •Freedom & Comfort
• •Body Positivity & Empowerment
• •Innovation & Quality

Best Practices

• •Speak Directly to the User: Use "you" and "your" to create a personal and direct connection. Frame the product benefits around how they will improve the user's life, comfort, and freedom.
• •Lead with the Solution, Not Just the Product: Customers are not just buying a menstrual disc; they are buying leak-free confidence, comfort, and sustainability. Start your copy by addressing the problem (e.g., "Tired of period leaks?") and immediately present the solution.
• •Balance Empowerment with Education: Pair empowering statements with clear, simple explanations. For every "Embrace your flow," add a "Here’s how it works." This builds confidence in both the user and the product.
• •Maintain a Reassuring & Stigma-Free Vocabulary: Use positive, direct, and non-clinical language when talking about periods and anatomy. Avoid euphemisms. Create a safe space where conversations about menstruation are normal and supported.
• •Amplify the "Club" Aspect: Consistently use community-focused language. Incorporate real user testimonials, questions, and stories into marketing materials. This reinforces the brand's social proof and makes potential customers feel like they are joining a supportive movement, not just buying a product.

Social Perception

The social perception of Freeflo Club is positive and built on trust, viewing the brand as community-oriented, trustworthy, informative, and a solution-focused problem-solver.

Copy Examples

• •Your life doesn’t stop for your period. Why should your period care? The Freeflo disc offers 12 hours of leak-proof protection so you can swim, sleep, and live without a second thought. It’s time to get your freedom back.
• •One disc. Years of waste-free periods. Make the switch that’s better for your body and the planet. Each Freeflo disc saves thousands of single-use tampons and pads from landfill. Join the club and make your cycle sustainable.
• •The period product so comfortable, you’ll forget it’s even there. Made with ultra-soft medical-grade silicone that warms to your body's shape, the Freeflo disc is designed for total comfort. No strings. No bulk. Just peace of mind.
• •Curious about menstrual discs? We’ve got answers. Switching can feel like a big step, but it’s simpler than you think! Our DMs are always open for your questions, and our blog is packed with guides to help you find your perfect fit and flow. Let’s destigmatize periods, together.
• •Yes, you can have mess-free period sex. Don't let your period dictate your intimacy. The Freeflo disc’s unique placement means you can enjoy connection without the cleanup. It’s your body, your rules.