Brand Tone

Celebratory & Joyful, Friendly & Approachable, Traditional & Trustworthy, Passionate & Creative, Professional & Quality-Focused

Brand Values

• •Quality
• •Tradition & Legacy
• •Customer Celebration
• •Creativity & Artistry
• •Community
• •Family

Best Practices

• •Embrace the Celebration: Always tie copy back to the joy of special occasions, big or small. Use enthusiastic and positive language.
• •Highlight Heritage & Trust: Subtly weave in their long history (since 1959), family-owned aspect, and "Best of Las Vegas" accolades to reinforce trust and quality.
• •Speak Visually: Cakes are a visual treat. Use descriptive words that evoke beauty, deliciousness, and the artistry of their creations. Accompany with high-quality photos/videos.
• •Maintain a Friendly, Family-Centric Voice: Even when talking about elaborate creations, keep the tone warm, approachable, and inclusive, reflecting their family roots.
• •Engage with the Community: Continue to foster a sense of community by featuring customer stories/photos (with permission), running local promotions, and highlighting their Las Vegas identity. Respond to comments and messages with the established friendly tone.

Social Perception

Las Vegas Institution, Go-To for Special Occasions, High-Quality & Delicious, Creative & Artistic Masters, Reliable & Accommodating, Aspirational Treat

Copy Examples

• •Since 1959, Freed's Bakery has been baking Las Vegas memories. From our family to yours, let us craft the sweet centerpiece for your next unforgettable celebration. Taste the tradition.
• •Beyond a cake, it's a Freed's masterpiece. Our artisans blend the finest ingredients with breathtaking designs to bring your vision to life. Dare to dream, we'll dare to bake it.
• •You've seen us on Food Network's 'Vegas Cakes,' now experience the wow factor for yourself! Bring that only-in-Vegas excitement to your party with a show-stopping creation from Freed's.
• •You don't need a giant celebration to enjoy a slice of Freed's happiness! Stop by one of our dessert shops for a cupcake, pastry, or a perfect slice of cake. Your everyday deserves to be this sweet.
• •Your dream wedding deserves a legendary cake. With decades of experience and 'Best of Las Vegas' awards, trust Freed's Bakery to deliver a delicious and stunning centerpiece for your most cherished day. Schedule your tasting today.