Brand Tone

Reassuring, Professional, and Value-Driven

Brand Values

• •Security and Protection
• •Affordability
• •Trust and Credibility
• •Customer-Centric Service
• •Support for Veterans

Best Practices

• •Lead with Reassurance, Follow with Facts: Start with comforting language ("peace of mind," "rest assured," "we've got you covered") to connect emotionally with the customer's fear. Immediately back it up with credible facts, like the $1M insurance policy, A+ BBB rating, or partnership with CyberScout, to build trust.
• •Emphasize the "Value" Proposition: Consistently mention that prices are lower because the company avoids expensive advertising campaigns. This turns a potential weakness (low brand recognition) into a strength (customer savings). Use phrases like "direct-to-you pricing," "no hidden costs," and "protection without the premium."
• •Use "Human-Centric" Language: Identity theft is a personal and stressful experience. Avoid overly technical jargon. Instead, talk about "dedicated experts," "one real person to help," and "our promise to you." This reinforces the personal-touch service they highlight.
• •Segment the Message: Tailor the copy to the specific audience. When speaking to families, focus on protecting loved ones and their future. For business owners, focus on it as a valuable employee benefit that protects the company. For veterans, directly reference "OPERATION ONGOING FREEDOM" to show targeted support.
• •Maintain a Professional and Authoritative Tone: As a security service, the brand must always sound competent and credible. Use clear, direct sentences. Cite statistics on the prevalence of identity theft to establish authority and create urgency, then present FreedomID as the logical, responsible solution.

Social Perception

The public perception of FreedomID Theft Protection appears to be that of a credible, no-frills, B2B-focused provider that has expanded into direct-to-consumer sales. They are established but not widely known, with positive customer service experiences and a trustworthy image due to partnerships and ratings.

Copy Examples

• •Don't Wait for a Crisis. Protect Your Family's Future. Identity fraud is America's #1 fear for a reason. With FreedomID Direct, you get award-winning, 24/7 monitoring and full restoration services for your entire household. Secure your peace of mind for less than you think. Learn more about our affordable family plans.
• •Your Employees Are Your Greatest Asset. Their Identity Is, Too. 1 in 5 employees will become a victim of identity fraud. Offer the fastest-growing employee benefit with FreedomID. Comprehensive, co-branded protection that builds loyalty and secures your team. Get an instant quote for your business today.
• •Is your wallet protected? What about your digital identity?
• •LifeStages GOLD: Comprehensive Monitoring & Restoration. Go beyond basic protection. Our LifeStages GOLD plan actively monitors the dark web, financial accounts, and credit files for suspicious activity. If fraud occurs, a dedicated U.S.-based expert will manage the entire restoration process for you. It's the expert coverage you need with the savings you deserve.
• •FreedomID Protection - A+ Rated ID Theft Service. Affordable Family & Business Plans. $1M Insurance & Full Restoration. Don't Pay for Expensive Ads. Get a Better Price and a Service Guarantee.