Brand Tone

Friendly, Helpful, and Trustworthy

Brand Values

• •Quality and Craftsmanship
• •Animal Welfare and Rescue Support
• •Effectiveness and Problem-Solving
• •Customer Satisfaction
• •Comfort and Safety
• •Stylish Design

Best Practices

• •Prioritize "Dog-First" Language: Always frame benefits around the dog's comfort, safety, and happiness, then extend to the owner's experience.
• •Be Genuinely Helpful and Informative: Provide clear instructions, sizing guides, and tips for using products effectively, reinforcing expertise and care.
• •Showcase Real Stories and Community: Incorporate user-generated content, testimonials, and stories of adopted dogs to build authenticity and connection.
• •Maintain Transparency about Values: Regularly communicate commitments to "Made in USA," quality materials, and especially support for rescue organizations, as these are strong positive differentiators.
• •Keep it Positive and Encouraging: Focus on the solutions your products provide and the joy of dog ownership, avoiding overly technical or negative language.

Social Perception

2 Hounds Design is generally perceived very positively by customers and the wider pet community. The Freedom No-Pull Harness is widely praised for its effectiveness in reducing pulling and improving walk quality. It's frequently recommended by dog trainers and shelters. Customers appreciate the quality of materials and construction, noting durability. The 'Made in USA' aspect is a positive point for many. Their support for rescue organizations resonates well with customers and adds to the positive perception of the brand. The velvet lining and adjustable fit are often mentioned as features that enhance dog comfort. Mentions of good customer service experiences are present.

Copy Examples

• •Headline: Enjoy Walks Again! Discover the Freedom No-Pull Harness. Body: Tired of tug-of-war walks? Our veterinarian and trainer-recommended Freedom No-Pull Harness is designed with your dog's comfort and your peace of mind. Made in the USA with premium materials, because your best friend deserves the best.
• •Social Media Post: Meet Bella! She used to dread walks, but thanks to her 2 Hounds Design Freedom Harness, she's now exploring with confidence (and no pulling!). We love seeing your happy hounds – share your Freedom Harness stories with us! #2HoundsDesign #HappyDogHappyLife #FreedomHarnessSuccess Image: A happy dog wearing the harness on a walk.
• •Product Page Snippet (for a collar): Style Meets Comfort & Quality. Our vibrant collars aren't just eye-catching; they're built to last from high-quality, US-sourced materials. Because every dog deserves to look and feel their best on every adventure.
• •Email Subject: A Little Support Goes a Long Way (Especially for Pups in Need!) Body: Did you know that a portion of every 2 Hounds Design purchase helps support rescue organizations nationwide? When you choose our quality, American-made gear, you're not just getting the best for your dog – you're helping another find their forever home. Thank you for being part of our pack!
• •Warranty Page Intro: Peace of Mind, Guaranteed. At 2 Hounds Design, we stand proudly behind the quality of our Freedom No-Pull Harness. That's why we offer a comprehensive chewing warranty. Walk confidently knowing we've got you and your furry friend covered.