Brand Tone

Patriotic and Proud, Direct and Confident, Practical and Problem-Solving, Community-Oriented, Informal and Engaging (on TikTok)

Brand Values

• •Patriotism/American Pride
• •American Manufacturing
• •Quality and Durability
• •Practicality and Utility
• •Support for Traditional American Values
• •Celebration/Good Times

Best Practices

• •Embrace Patriotism Authentically: Consistently weave in patriotic language, references to American-made quality, and symbols that resonate with the target audience. Use terms like "Patriot," "Freedom," "American-Made," "USA Pride."
• •Prioritize "Problem/Solution" for Utility Products: Clearly articulate the problem (e.g., messy spills, flimsy foreign-made tools) and position Freedom Funnel products as the superior, reliable solution.
• •Use Strong, Confident Language: Employ direct, assertive, and proud language. Avoid tentative or overly complex phrasing.
• •Incorporate User-Generated Content & Testimonials: Share reviews and photos from satisfied customers, especially those that echo the brand's patriotic values and product satisfaction. This builds trust and community.
• •Maintain Visual Consistency with Tone: Ensure all accompanying visuals (images, videos) reinforce the patriotic, durable, and high-quality brand image. Use American flags, rugged settings, and clear product demonstrations.

Social Perception

The brand is clearly perceived as catering to a specific, patriotically-minded demographic.

Copy Examples

• •KEEP AMERICA CLEAN & YOUR GARAGE CLEANER. The Freedom Funnel: Spill-Proof, American-Made, Built to Last. 🇺🇸
• •Fueling Freedom, Protecting Your Engine. Our American-made Freedom Fluids keep your ride running strong. Because quality parts deserve quality care. #MadeInUSA #PatriotOwned #EngineCare
• •Tired of messy spills and flimsy funnels? Gear up with the Freedom Funnel – engineered for patriots who demand the best. Durable, dependable, and damn proud to be Made in the USA. Shop now and experience the difference!
• •No spills, just thrills! 😎 The Freedom Funnel making quick work of this oil change. #FreedomFunnel #MechanicLife #ToolsoftheTrade #AmericanTough #Satisfying
• •Wear Your Pride. Our Freedom Funnel apparel is more than just clothing – it’s a statement. Crafted for comfort, designed for patriots. Show your colors. 🦅