Brand Tone

Aspirational & Accessible, Friendly & Welcoming, Professional & Trustworthy, Enthusiastic & Passionate, Convenient & Hassle-Free

Brand Values

• •Accessibility
• •Freedom & Adventure
• •Convenience & Simplicity
• •Community
• •Safety & Support
• •Quality
• •Making Memories

Best Practices

• •Focus on "Freedom" and "Hassle-Free": Every piece of copy should reinforce the ease, convenience, and liberation from traditional boat ownership burdens.
• •Use Inclusive and Welcoming Language: Appeal to everyone from seasoned boaters to complete novices and families. Highlight the supportive community and training aspects.
• •Maintain an Enthusiastic and Passionate Voice: Share the genuine joy of boating. Use evocative language that paints a picture of the experiences members can have (e.g., "sparkling waters," "unforgettable memories," "explore hidden coves").
• •Emphasize Benefits Over Features: Always tie it back to what that means for the member – more adventure, new experiences, ease of travel, etc.
• •Be Authentic and Relatable: Use member testimonials and user-generated content where possible. Share real stories and experiences that resonate with the target audience's desire for a better boating lifestyle. Avoid overly technical jargon and keep the language clear, friendly, and professional.

Social Perception

Positive & Highly-Rated, Innovative & Modern Solution, Value for Money (for many), Empowering, Growing & Reputable

Copy Examples

• •Headline: Your Weekend Adventure Awaits. No Boat Ownership Hassles. Body: Imagine this: sunshine, sparkling water, and the freedom to explore. With Freedom Boat Club, it's that simple. Just book your boat, show up, and we handle the rest. Discover the joy of boating, without the stress. #FreedomBoatClubAU #BoatingMadeSimple
• •Headline: Explore More. Worry Less. That's the Freedom Difference. Body: From tranquil morning cruises to exciting afternoons with friends, our diverse fleet has the perfect boat for every adventure. Plus, with unlimited training and our expert team handling all the maintenance, you can focus on what matters: making memories on the water. Join Australia's premier boat club today! #HassleFreeBoating #BoatLifeAU
• •Headline: New to Boating? We've Got You Covered! Body: Always dreamed of life on the water but not sure where to start? Freedom Boat Club offers professional training with every membership, ensuring you feel confident and safe at the helm. Become part of a welcoming community passionate about the boating lifestyle. Your adventure starts here! #LearnToBoat #BoatingCommunityAU
• •Headline: The Ultimate Boating Lifestyle, Without the Ownership Overhead. Body: Say goodbye to cleaning, maintenance, insurance, and storage fees! Freedom Boat Club gives you unlimited access to a stunning fleet of boats for a simple monthly fee. Experience the best of boating across Australia and 400+ locations worldwide. Why own one boat when you can enjoy them all? #SmartBoating #FreedomGlobal
• •Headline: Make Every Sunny Day a Boat Day. Effortlessly. Body: Why let another beautiful day pass you by? With Freedom Boat Club's easy online booking and walk-on, walk-off service, spontaneous adventures are always on the horizon. Quality boats, stunning locations, zero fuss. That's the freedom we deliver. #BoatClubAustralia #AdventureOnTheWater