Brand Tone

Artisanal & Passionate, Authentic & Honest, Empathetic & Inclusive, Community-Oriented & Friendly, Confident & Quality-Focused

Brand Values

• •Quality & Craftsmanship
• •Integrity
• •Inclusivity & Accessibility
• •Community
• •Passion
• •Health & Well-being

Best Practices

• •Lead with Passion and Joy: Always convey the love for baking and the happiness their products bring, especially to those with dietary restrictions. Use enthusiastic and positive language.
• •Emphasize Craftsmanship and Quality: Highlight the artisanal nature of the products, the traditional methods (adapted for gluten-free), and the high-quality, simple, non-GMO ingredients. Use descriptive words that evoke taste and texture.
• •Maintain Authenticity and Transparency: Continue sharing the origin story and be open about certifications and ingredient sourcing. This builds trust, particularly with health-conscious consumers and those with celiac disease.
• •Speak with Empathy and Inclusivity: Acknowledge the challenges of gluten-free eating and position the brand as a solution that doesn't compromise on enjoyment. Make everyone feel welcome.
• •Foster Community Connection: Whether writing for local cafe patrons or nationwide shipping customers, create a sense of belonging. Share customer stories (with permission), highlight local connections (for the cafe), and use a friendly, approachable voice.

Social Perception

Lifesaver/Game-Changer for Gluten-Free Consumers, High-Quality Artisan Bakery, Trusted & Safe, Worth the Trip/Price, A Portland Gem

Copy Examples

• •Headline: Rediscover the Joy of Real Bread. Gluten-Free, Traditionally Crafted. Body: Remember the aroma, the texture, the pure satisfaction of freshly baked bread? At New Cascadia Traditional, we bring that experience back to your table, lovingly handcrafted with simple, wholesome ingredients and a passion for authentic baking. Every loaf, every bagel, every bite is a celebration of flavor, made safely for you in our dedicated gluten-free bakery. Taste the tradition, feel the joy. #GlutenFreeJoy #ArtisanBaked #NewCascadiaTraditional
• •Headline: More Than Gluten-Free. It's Simply Great Baking. Body: We started New Cascadia Traditional with a simple mission: to create gluten-free baked goods that delight everyone, no compromises. Using time-honored techniques, non-GMO ingredients, and a whole lot of heart, we craft breads, pastries, and pizzas that are so good, you'll forget they're gluten-free. Join our community and taste the difference passion makes. #SimplyGreatBaking #CraftedWithCare #PDXEats
• •Headline: Your Safe Haven for Delicious. Certified Gluten-Free, Always. Body: Eating gluten-free shouldn't mean sacrificing taste or worrying about cross-contamination. Our GFFP-certified, dedicated gluten-free bakery and cafe in Portland is your trusted source for everything from crusty artisan loaves to decadent pastries and savory pizzas. We carefully source our non-GMO ingredients so you can indulge with confidence. Welcome to your happy place. #CertifiedGF #WorryFreeEating #GlutenFreePortland
• •Headline: From Our Family's Need to Your Family's Table. Body: New Cascadia Traditional was born from a personal journey with gluten intolerance. We know firsthand the importance of having delicious, safe, and satisfying baked goods. That’s why we pour our hearts into every recipe, using naturally fermented starters and whole grains, to bring joy back to your meals. Shipped from our Portland bakery to your home. #GlutenFreeForLife #FamilyTable #RealIngredients
• •Headline: Taste the Craft. Feel the Love. That's New Cascadia. Body: We believe in the art of baking. The careful selection of ingredients. The patient fermentation. The skilled hands that shape each product. At New Cascadia Traditional, we’re not just making gluten-free food; we’re crafting experiences. Indulge in our artisan breads, bagels, and treats – and taste the dedication in every bite. #ArtisanGlutenFree #HandcraftedGoodness #EatLocalPDX (Or #ShipGlutenFree)