Brand Tone

Caring and Empathetic, Trustworthy and Safe, Inclusive and Joyful, Positive and Reassuring

Brand Values

• •Safety
• •Inclusivity
• •Quality
• •Trust and Transparency
• •Empathy and Community
• •Joyful Indulgence

Best Practices

• •Embrace the "Why": Always circle back to the founding mission – providing safe, joyful snacking for those with food allergies. Let this empathetic core shine through in all communications.
• •Prioritize "Safe" and "Trust": Consistently highlight the dedicated allergen-free facility, the "free-from" nature of the products, and the quality of ingredients to build and maintain trust. Use reassuring language.
• •Speak to Inclusivity and Joy: Frame the products not just as "allergy-friendly" but as delicious treats for *everyone* to enjoy, emphasizing shared moments and the happiness of indulgence.
• •Keep it Simple and Transparent: Mirror the simplicity of your ingredients in your language. Be clear, direct, and honest. Avoid overly complex jargon.
• •Foster Community: Use language that speaks directly to the experiences and needs of the food allergy community. Encourage sharing, connection, and use "we" to show solidarity. Acknowledge their challenges and offer your products as a joyful solution.

Social Perception

Highly Positive among Target Audience, Seen as a "Lifesaver", Trusted, Good Taste and Quality, Responsive (Generally), Community-Focused

Copy Examples

• •Headline: Finally, Indulge Freely! Body: Living with food allergies doesn't mean missing out on delicious treats. Our Dark Chocolate Mint Cups are crafted in a dedicated allergen-free facility with simple, plant-based ingredients, so you can savor every joyful, worry-free bite. Taste the freedom!
• •Headline: Share the Sweetness, Sans the Stress. Body: School parties? Family gatherings? Our Sunflower Butter Sun Cups are made for sharing with confidence. Free from the top 9 allergens, they're the delicious, safe-for-everyone treat that brings smiles to every face.
• •Headline: Your Safe Haven for Crave-Worthy Chocolate. Body: At Free2b Foods, we get it. That's why our commitment to your family's safety and well-being is baked into every product. From our carefully sourced ingredients to our dedicated allergy-friendly facility, trust us to deliver delicious peace of mind.
• •Headline: Remember the Joy of a Chocolate Treat? We Do. Body: Our mission began with a simple wish: a safe treat for a child with allergies. Today, we continue to craft high-quality, allergen-free snacks because everyone deserves a moment of pure, uncomplicated deliciousness. Rediscover your favorite flavors, made with love and care.
• •Headline: Simple Ingredients. Big Smiles. Worry-Free Snacking. Body: Tired of scanning labels and second-guessing? Free2b Foods offers a delicious escape. Our treats are made with recognizable, plant-based goodness, always free from top allergens and artificial anything. It’s just pure, delightful snacking, the way it should be.