Brand Tone

Nostalgic & Traditional, Friendly & Community-Oriented, Casual & Laid-back, Authentic & Unpretentious, Proud & Local

Brand Values

• •Heritage & Longevity
• •Community & Connection
• •Authenticity
• •Local Identity & Pride
• •Customer Satisfaction
• •Tradition & Simplicity

Best Practices

• •Embrace Storytelling: Weave the rich history of Fred's Tavern and the t-shirt legacy into your copy. Share anecdotes and emphasize the decades of tradition.
• •Use Inclusive, Community-Focused Language: Employ words like "family," "community," "we," "us," "together," "fellow fans" to foster a sense of belonging. Highlight the connections people make through the brand.
• •Keep it Casual and Approachable: Avoid overly formal or corporate language. Use a friendly, conversational tone that mirrors the relaxed atmosphere of a beloved local tavern.
• •Highlight Local Pride and Authenticity: Regularly mention Stone Harbor and the unique Jersey Shore experience. Emphasize the "blue-collar," genuine nature of the brand.
• •Encourage User-Generated Content: Actively solicit and showcase customer photos and stories. This reinforces the community aspect and provides authentic social proof, naturally aligning with the brand's tone.

Social Perception

Iconic Souvenir, Symbol of Community/Belonging, Nostalgic Reminder, Globally Recognized, Represents a "Blue-Collar," Unpretentious Vibe, Quality Merchandise

Copy Examples

• •Fred's Tavern Tees: Wear the Story. Since 1973. More than just a shirt, it’s a piece of Stone Harbor history. Grab your classic Fred's tee and carry a 50-year tradition wherever you go.
• •Spotted a fellow Fred's fan in the wild? It’s an instant bond! Share your Fred's Tavern T-shirt sightings using #FredsAroundTheWorld and show us how you rock your piece of the Shore.
• •Kick back in Fred's style. Our classic tavern tee – soft, comfortable, and always a reminder of good times and great friends in Stone Harbor. As real and hardworking as the folks who wear it.
• •Email Subject: That Fred's Feeling: New Arrivals & Classic Comfort. Body: Hey [Customer Name], bring that unmistakable Fred's Tavern vibe to your wardrobe. Whether you're a longtime regular or new to the family, our latest collection has something for everyone who loves good company and a touch of Shore tradition.
• •Fred's Tavern Tshirts: Not just apparel, it's a badge of honor. Join the community that stretches from 96th Street to every corner of the globe.