Brand Tone

Empathetic & Supportive, Creative & Expressive, Positive & Uplifting, Practical & Informative (for clinicians)

Brand Values

• •Individuality & Self-Expression
• •Quality & Functionality
• •Innovation
• •Customer Focus (both end-users and clinicians)
• •Making a Difference/Empowerment

Best Practices

• •Focus on Empowerment: Use language that uplifts and instills confidence in users. Words like "strength," "unique," "express," "vibrant," and "confidence" align with this.
• •Highlight Individuality & Customization: Consistently mention the variety of designs and the option for custom images. Phrases like "uniquely yours," "your personality," "create your own" are key.
• •Maintain a Positive and Hopeful Voice: Even when discussing a medical device, keep the tone optimistic and focused on the positive impact of the product on users' lives and self-perception.
• •Be Clear and Concise, Especially for Technical Aspects: When describing product features (like 4-way stretch or wrinkle-free material), be straightforward and emphasize the benefits (e.g., "conforms more accurately," "easily stretches").
• •Segment Messaging (when appropriate): While the core message of expression is universal, tailor specific benefits when addressing different audiences (e.g., end-users vs. O&P clinicians focusing on time-saving aspects for the latter).

Social Perception

Fred's Legs (SleeveArt) is perceived as a provider of creative and high-quality solutions for enhancing the aesthetic appearance of prosthetic limbs. Customers and the community likely see the brand as one that allows for personalization and self-expression, moving beyond purely functional medical devices. The ability to use custom images and the wide variety of designs are key aspects of this perception. Clinicians likely perceive the brand as a supplier of practical and time-saving products for customizing prosthetics.

Copy Examples

• •Headline: Your Style, Your Strength. SleeveArt by Fred's Legs. Body: Don't just wear a prosthetic, make it uniquely yours. Our vibrant SleeveArt covers let you express your personality and embrace your journey with confidence. Explore hundreds of designs or create your own! #SleeveArt #ProstheticFashion #DareToBeDifferent
• •Headline: Transform Your Look, Effortlessly. Body: Fred's Legs SleeveArt offers beautiful, durable, and easy-to-apply prosthetic covers. Made with premium 4-way stretch fabric, they provide a smooth, wrinkle-free finish that moves with you. Express yourself, every day.
• •Headline (for Clinicians): Less Prep, More Personality. Fred's Legs Laminating Sleeves. Body: Save time and deliver stunning results with our 4-way stretch, wrinkle-free laminating sleeves. Perfect for any shape or size, our sleeves make custom socket lamination easier than ever. Give your patients the custom look they desire with Fred's Legs.
• •Headline: Beyond Function: Prosthetics with Personality. Body: At Fred's Legs, we believe your prosthetic should be as unique as you are. Our SleeveArt covers empower you to showcase your style, from bold graphics to subtle patterns. It's more than a cover; it's a statement. #ProstheticCover #AmputeeStyle #ExpressYourself
• •Headline: New Designs Just Dropped! Find Your Perfect Match. Body: Ready for a fresh look? Explore the latest collection of SleeveArt from Fred's Legs! Whether you're feeling fierce, fun, or sophisticated, we've got a design to match your vibe. High-quality, washable, and always expressive.