Brand Tone

Elegant & Sophisticated, Modern Scandinavian, Quality-Centric & Craftsmanship-Oriented, Approachable Luxury, Confident & Innovative

Brand Values

• •Design Excellence & Aesthetics
• •Quality & Durability
• •Sustainability & Responsibility
• •Heritage & Innovation
• •Customer Satisfaction
• •Functionality & Versatility

Best Practices

• •Emphasize Quality & Craftsmanship: Always highlight the superior materials (lead-free crystal), durability (dishwasher safe, temperature resistant), and the thoughtful design process.
• •Maintain an Elegant & Sophisticated Voice: Use refined language that reflects the premium nature of the products. Avoid overly casual slang or overly technical jargon.
• •Incorporate Scandinavian Design Principles: Subtly weave in concepts like minimalism, functionality, timelessness, and a connection to nature or light when appropriate.
• •Balance Luxury with Accessibility: While showcasing the aspirational qualities of the brand, also emphasize the practicality and everyday usability of the products to make them feel attainable and relevant.
• •Tell the Story of Heritage and Innovation: Leverage the brand's lineage with Erik Bagger while also highlighting Frederik Bagger's vision for modern design and future traditions.

Social Perception

High-Quality & Premium, Beautiful Design, Durable & Practical, Trustworthy & Reputable, Good Value for Money (for the quality), Growing International Recognition

Copy Examples

• •Headline: Elevate Your Everyday. Discover the Crispy Collection. Body: Experience the art of Scandinavian design with Frederik Bagger. Our lead-free crystal glassware isn't just for special occasions; it's crafted for life's daily moments of beauty. Dishwasher safe, exceptionally durable, and timelessly elegant.
• •Headline: Inspired by Heritage, Designed for Tomorrow. Body: Frederik Bagger merges a rich legacy of Danish design with innovative, eco-friendly crystal. Each piece, from our iconic Crispy glasses to the elegant New York collection, is a testament to enduring quality and sophisticated modern living. Create your future traditions with us.
• •Headline: Sustainable Sophistication. Beautifully Responsible. Body: Indulge in the brilliance of pure, lead-free crystal. At Frederik Bagger, we are committed to eco-conscious craftsmanship, ensuring our stunning glassware is as kind to the planet as it is beautiful on your table.
• •Headline: From Morning Coffee to Evening Cocktails: Resilience Meets Refinement. Body: Why reserve beauty for someday? Frederik Bagger crystal glasses are designed to withstand both hot and cold beverages, and the rigors of your dishwasher, making everyday elegance effortless.
• •Headline: The Art of Danish Living. In Every Glass. Body: Embrace the minimalist charm and lasting quality of Frederik Bagger. Each collection is thoughtfully designed in Copenhagen to bring a touch of Scandinavian serenity and style to your home. Explore pieces that are made to be used, loved, and cherished.