Brand Tone

Friendly and Approachable, Personal and Heartfelt, Family-Oriented, Dedicated to Customer Experience

Brand Values

• •Personal Connection
• •Customer Satisfaction
• •Uniqueness
• •Quality Products
• •Love for Jewellery & Sentimental Value

Best Practices

• •Embrace the "Friend" and "Family" Language: Consistently use warm, inviting terms like "friend," "family," and "valued customer" to reinforce the personal connection. Refer to the "FredBen" name origin where appropriate to add a touch of sentimental storytelling.
• •Keep it Personal and Heartfelt: Share the "why" behind the business. Inject personality, like the sign-off "Love FredBen xx," into communications where appropriate (e.g., newsletters, thank you notes).
• •Highlight Uniqueness and Care: When describing products, emphasize what makes them special – whether it's a unique design, a one-off item, or the care taken in selecting it. This aligns with their value of providing items not widely found online.
• •Focus on Positive Customer Experience: Frame communications around making the customer happy and valued. Use positive language and express a genuine desire to provide the best possible experience.
• •Maintain Simplicity and Clarity: While friendly, the language should remain clear, easy to understand, and focused on the jewellery and the customer's needs. Avoid overly complex jargon.

Social Perception

The brand aims to be perceived as a friendly, personal, family-run business offering unique, quality jewellery with a special touch.

Copy Examples

• •Homepage Welcome: "Welcome, friend! At FredBen Jewellery, we're more than just a store; we're a family sharing our love for beautiful, unique treasures. Discover pieces as special as your own stories. Keep smiling!"
• •Product Description (Unique Item): "A little sparkle, just for you! This one-of-a-kind [Product Name] isn't something you'll find everywhere. Hand-picked with care, we hope it brings a smile to your face, just like our furry friends Fred & Ben inspire us every day."
• •About Us Snippet for Social Media (if they create accounts): "Meet FredBen Jewellery! 👋 We're a small, family-run team with a big heart for unique sparkle and personal touches. Named after our beloved pets, we're all about bringing you jewellery that feels special, from our family to yours. #FredBenFriends #FamilyJewellery #UniqueFinds"
• •Email Newsletter Sign-up: "Join the FredBen family! Sign up for our friendly notes and be the first to see new treasures, special offers, and a little bit of FredBen cheer delivered right to your inbox. Let's keep in touch! Love, FredBen xx"
• •Customer Service Interaction Opener: "Hello there, friend! Thanks for reaching out to FredBen Jewellery. How can we help you find that perfect piece or make your day a little brighter?"