Brand Tone

Casual and Informal, Friendly and Welcoming, Knowledgeable, Alternative/Counter-Culture, Community-Oriented (locally)

Brand Values

• •Customer Service (aspired)
• •Wide Product Selection
• •Accessibility
• •Experience and Longevity
• •Professionalism in Services (aspired)

Best Practices

• •Stay Authentic to the "Freaky's" Vibe: Embrace the casual, slightly edgy, and knowledgeable persona. Avoid overly corporate or stiff language. Use slang and terminology that resonates with the target audience naturally.
• •Prioritize Helpfulness and Expertise: Even with a casual tone, ensure copy is informative and showcases product knowledge. Staff are often praised for this, so let it shine in the writing.
• •Keep it Community-Centric (especially for local marketing): Highlight the local roots and multiple locations. Make customers feel like part of the "Freaky's Fam."
• •Be Approachable and Non-Judgmental: Given the nature of the products, maintain an open and welcoming tone that makes everyone feel comfortable, regardless of their experience level.
• •Maintain Visual and Verbal Consistency: Ensure the language used on the website, social media, and in-store signage aligns. If using humor, make sure it's consistent with the brand's overall personality and not off-putting. Visuals should also match this alternative, yet professional (for services) aesthetic.

Social Perception

Established Local Fixture, Helpful Resource for Some, Inconsistent Experience for Others, Counter-Culture Hub, Concerns about Professionalism/Pricing in some instances

Copy Examples

• •Headline: Your One-Stop Colorado Shop Since '95. Body: From the latest vapes and intricate glass art to custom tattoos that tell your story, Freaky's has been your local hub for all things alternative for over 25 years. Got questions? Our crew knows their stuff. Come say hi!
• •Headline: Level Up Your Smoke Sesh. Body: Tired of the same old gear? Dive into Freaky's massive selection of pipes, bongs, rigs, and all the essentials. We're always stocked with the freshest drops and timeless classics. What are you searching for today?
• •Headline: Ink That Speaks. Artists Who Listen. Body: Ready for your next piece? Our talented and professional tattoo artists are here to bring your vision to life, big or small. We're all about clean lines, sick designs, and making sure you love your new art. Consultations are always chill.
• •Headline: Freaky's Fam: More Than Just a Shop. Body: We're proud to be part of the Colorado community. With [Number] locations, we're always nearby when you need us. Friendly faces, expert advice, and no pressure – that's the Freaky's promise. Find your neighborhood spot!
• •Headline: New Arrivals Alert! 🔥 Body: Heads up! Fresh glass, new vape flavors, and awesome apparel just landed at Freaky's. Swing by your local shop or check us out online before it’s gone. Don't miss out on the good stuff!