Brand Tone

Expressive & Bold, Creative & Artistic, Empowering & Individualistic, Playful & Fun, Approachable & Customer-Focused, Enthusiastic & Passionate

Brand Values

• •Self-Expression
• •Creativity & Imagination
• •Individuality
• •Quality & Craftsmanship
• •Customer Experience
• •Accessibility & Inclusivity
• •Innovation

Best Practices

• •Embrace Bold & Expressive Language: Use active verbs, vivid adjectives, and empowering statements. Phrases like "Unleash," "Dare to," "Make a Statement," and "Walk on the Wild Side" align with the brand's core message.
• •Champion Individuality & Creativity: Consistently highlight the ability for customers to express their unique personality and artistic vision. Focus on "your design," "your story," "your masterpiece."
• •Maintain an Energetic & Playful Vibe: Especially in social media and shorter ad copy, incorporate a sense of fun and excitement about the design process and the final product. Use exclamation points appropriately and maintain an upbeat rhythm.
• •Be Inclusive & Approachable: While bold, ensure the language invites everyone to participate. Emphasize ease of use for the design platform and cater to a wide audience (all ages/genders).
• •Showcase Authenticity & Passion: Let the genuine enthusiasm for art, design, and self-expression shine through. Connect back to the artistic roots of the brand and the passion for creating something unique. Use customer testimonials and user-generated content to reinforce authenticity.

Social Perception

Unique & Cool Factor, High Quality & Comfort, Creative Outlet, Good Customer Service, Innovative & Fun, Trustworthy

Copy Examples

• •Headline: Stop Dreaming It. Start Designing It. Your Feet, Your Masterpiece. Body: Unleash your inner artist with Freaky Shoes®. Our 3D design platform makes it easy to turn your wildest ideas into wearable art. Why blend in when you were born to stand out? Design your unique pair today! #GetYourFreakOn #CustomKicks
• •Headline: Ordinary is Overrated. Extraordinary Starts at Your Soles. Body: Tired of the same old shoe game? Freaky Shoes® empowers you to design footwear that’s 100% you. From bold graphics to personal logos, if you can imagine it, you can wear it. Step into your individuality! #FreakyShoes #DesignYourOwn
• •Headline: Your Vibe, Your Design, Your Statement. Body: Let your shoes do the talking. With Freaky Shoes®, you're the designer. Upload images, splash your favorite colors, add text that screams 'YOU'. High-quality, comfy, and undeniably unique. What will your shoes say? #MyFreakyShoes #SelfExpression
• •Headline: Walk a Mile in Shoes That Tell Your Story. Body: Every step is a statement with Freaky Shoes®. We provide the canvas; you create the magic. Perfect for personal style, team spirit, or a truly unique gift. Quality craftsmanship meets limitless imagination. Design now and #WalkOnTheWildSide.
• •Headline: Don't Just Wear Shoes. Wear Your Imagination. Body: Freaky Shoes® isn't just about custom footwear; it's about unleashing your creativity one step at a time. Our easy-to-use 3D designer brings your vision to life. Comfortable, durable, and as unique as your fingerprint. Dare to design? #CreateYourKicks #Individuality