Brand Tone

Bold, artistic, and trendy; youthful, expressive, confident, and approachable; uses short, punchy language with modern slang and cultural references to create a feeling of being part of an exclusive, fashion-forward community.

Brand Values

• •Ethical Approach
• •Quality and Accessibility
• •Sustainability
• •Conscious Consumerism

Best Practices

• •Stay Bold and Confident
• •Keep it Visually Focused
• •Engage with a Community Mindset
• •Subtly Weave in Values
• •Embrace Pop Culture (Authentically)

Social Perception

Creative and Unique, Premium Quality, and On-Trend, cultivated through a curated and aesthetically pleasing online presence and influencer collaborations.

Copy Examples

• •Your phone is naked. Dress it in art. The new collection is live. Go wild.
• •The 'Meow' case: for when you're feeling cute, but might scratch later. You know the vibe. Tap to shop.
• •Looks like art, protects like a fortress. Our tough cases are built to survive your daily chaos. Drop it, we dare you.
• •Designed to last, made with love. Say no to fast fashion, and yes to cases that protect your phone and the planet. Look good, feel good.
• •That feeling when your phone case matches your energy. What's your Freak Out mood today? Show us using #FreakOutVibes.