Brand Tone

Informal and Youthful, Humorous and Playful, Daring and Provocative, Energetic and Engaging

Brand Values

• •Fun and Entertainment
• •Social Connection
• •Openness and Daringness
• •Creating Memorable Experiences
• •Privacy

Best Practices

• •Embrace the Slang (Authentically): Continue using youthful and party-related slang ("lit," "freaky," "squad," "spicy") that resonates with the target audience, but ensure it feels natural and not forced.
• •Inject Humor and Playfulness: Use witty captions, playful questions, and humor in product descriptions and social media posts to maintain the lighthearted and entertaining vibe.
• •Be Bold and Suggestive (Within Limits): Don't shy away from the risqué nature of the game. Use provocative language and hints of naughtiness, but always ensure it stays within the realm of fun and consent, avoiding anything that could be genuinely offensive or cross platform guidelines.
• •Focus on the "Experience": Highlight the social connection, the memorable moments, and the "secrets revealed" aspect of playing the game, rather than just the cards themselves. Emphasize the fun of playing *together*.
• •Use Emojis Strategically: Continue to incorporate relevant and expressive emojis (e.g., 🔥, 😈, 😂, 🎉, 😉, 🍾) to enhance the informal, energetic, and playful tone of the copy, particularly on social media.

Social Perception

The games are clearly perceived as being for adults, particularly young adults and couples, looking for a "naughty" or "freaky" experience. The name "Freak Or Drink" is becoming synonymous with a certain style of adult party game.

Copy Examples

• •Instagram Ad (targeting couples): "Tired of the same old date night? 🔥 Turn up the heat with the Freak Or Drink Couple Edition! Discover your partner's wildest secrets and make some unforgettable (and freaky!) memories. 😉 Shop now & get ready to play! #FreakOrDrink #DateNightSpicedUp #CoupleGoals #NaughtyGame"
• •TikTok Video Caption (showcasing party gameplay): "Your pre-game just got an upgrade! 🤪 Watch as these freaks take on our UNCENSORED deck. Who’s brave enough for the next round? Tag your crew! 👇 #FreakOrDrinkChallenge #PartyGameNight #AdultGames #UncensoredFun #GetLit"
• •Website Product Description (for a new expansion pack): "Thought you’d seen it all? 😏 Think again. Our NEW 'Extra Freaky' Expansion Pack is here to push your limits and unlock a whole new level of outrageous fun. Add it to your collection and let the good times get even freakier! 🍾 #FreakOrDrink #ExpansionPack #PartyStarter #DareToGoThere"
• •Email Subject Line (for a promotion): "🤫 Your Wildest Night Awaits... Get X% Off Freak Or Drink!"
• •Social Media Bio Update: "Freak Or Drink: The #1 adult party game for legendary nights & revealing your friends' freaky secrets. 😉 Dare to play? 👇 Shop our naughty decks!"