Brand Tone

Playful and Humorous, Irreverent and Bold, Youthful and Energetic, Informal and Engaging

Brand Values

• •Fun and Entertainment
• •Social Connection
• •Uninhibited Self-Expression
• •Novelty and Excitement
• •Celebration

Best Practices

• •Consistently use playful, bold, and slightly irreverent language. Don't shy away from adult themes, but keep it fun and not overly explicit unless contextually appropriate (like specific "freak" card descriptions). Incorporate relevant emojis (😈, 🔥, 💦, 😉) to enhance the playful, cheeky tone.
• •Target a youthful (18+) audience that uses informal language, slang (e.g., "wavy ASF," "motive"), and appreciates humor. Keep copy concise and engaging, especially for social media.
• •Focus on the benefits – more fun, spicier date nights, unforgettable parties, breaking the ice, unleashing a wild side. Answer the question: "What kind of experience will Freak Or Drink give me?"
• •While the core tone should remain, adapt the style for each platform. TikTok requires short, punchy, visual-accompanying text. Instagram can have slightly longer captions. Website copy can be more descriptive but still maintain the energetic, informal tone.
• •Use questions, calls to action, and slightly provocative statements to grab attention and encourage interaction. Make followers and customers feel like they're part of an exciting, "in-the-know" community.

Social Perception

Go-To for Spicy/Adult Party Games, Effective Ice-Breaker/Conversation Starter, Fun and Engaging, Quality Concerns/Value for Money (Mixed), Associated with "Wild" and "Freaky" Nights

Copy Examples

• •Weekend plans? Nailed it. 😈 Our [Game Name] is here to turn your night from zero to FREAKY real quick. Grab yours & let the games begin! 😉 #FreakOrDrink #PartyGame #AdultFun #DrinkingGames #WeekendVibes
• •Think you can handle the heat? 🔥 Tag a friend who’s NEVER boring and ALWAYS up for a dare! Loser buys the next round of Freak Or Drink games! #FreakOrDrinkChallenge #GetFreaky #DareOrDrink #Nightlife #Besties
• •TIRED OF BORING NIGHTS? 😒 We got you. Freak Or Drink: The ultimate adult drinking games guaranteed to get you drunk, wild & freaky! Shop Now & Unleash Your Inner Freak! 💦
• •🔥 Your Date Night Just Got HOTTER! 🔥 Up to 30% Off Freak Or Drink Couple Bundles!
• •...This isn't your grandma's card game (unless grandma's secretly a freak, then hey, go for it!). Expect wild dares, revealing questions, and a whole lotta drinks. Side effects may include uncontrollable laughter, questionable decisions, and an epic night you might (not) remember. Handle with fun! 😈