Your Brand Voice
Brand Voice Analysis
Analysis Details
Brand Tone
approachable, witty, and hyperlocal
Brand Values
- •Local Pride
- •Support for Small Business
- •Individuality and Self-Expression
- •Authenticity and Transparency
Best Practices
- •Embrace the "Freak" Identity: Consistently use terms like "Freaks," "Freak Fam," and the "Let Your Freak Flag Fly" slogan. This builds a strong, inclusive community around the brand.
- •Stay Hyperlocal: Keep the focus on Richmond. Use insider references, neighborhood names, and shared local experiences in your copy. This is your unique selling proposition.
- •Keep it Conversational: Write like you're talking to a friend. Use informal language, humor, and occasional slang, but keep it clever and on-brand. Avoid overly corporate or formal phrasing.
- •Be Transparent and Authentic: Continue sharing the journey as a small, female-owned business. Honesty about limited stock or learning processes builds trust and endears customers to the brand.
- •Engage with the Community: Use social media to ask questions, feature customer photos (with permission), and talk about other local RVA businesses and events. This reinforces the brand's position as an active and invested member of the community, not just a seller of products.
Social Perception
Perceived as a cool, niche brand deeply embedded in the Richmond community, known for unique, RVA-centric decor. It's associated with individuality, art, and a non-conformist spirit, and seen as an authentic, community-oriented business due to its local focus and collaborations.
Copy Examples
- •You know that feeling when the sun hits the James just right? Yeah, we put that on a flag. The new 'River City Gold' pennant is here. Rep your city, you glorious freak.
- •Heads up, Freaks! We re popping up at [Event Name] this Saturday. Come hang, say hi, and grab a flag. Your walls are looking a little bare, don t you think? 😉 #FreakFlagsRVA #RVA
- •The 'Strawberry Street Forever' Pennant. A tribute to late-night strolls, corner stores, and that one neighbor who definitely knows all the gossip. Made with love, a little bit of sass, and premium felt. Fly it proudly.
- •Your Freak Flag is Calling. (Body: "Hey RVA! We just dropped a fresh batch of designs inspired by our favorite city. Limited run, as always. Don't sleep on it!")
- •Female-owned and RVA-obsessed. We make cool flags for cool people. Let's get weird, Richmond. #LetYourFreakFlagFly
AI for SEO-Optimized Listings
List smarter, rank higher, sell more—with AI
Dondo's AI lets you generate SEO-friendly listings with high-converting copy and social-ready posts—so you can scale faster, appear high in search results, and sell more.
Start your free trial
Cancel anytime. Only pay if you love it.