Brand Tone

Knowledgeable & Expert, Trustworthy & Honest, Friendly & Approachable, Professional & Reliable, Enthusiast-Oriented

Brand Values

• •Authenticity/Genuineness
• •Customer Satisfaction
• •Expertise & Specialization
• •Integrity
• •Reliability

Best Practices

• •Prioritize Authenticity and Expertise: Always emphasize the genuineness of parts (100% original manufacturer equipment) and showcase deep Porsche knowledge in all communications.
• •Maintain a Helpful and Approachable Voice: Even in technical descriptions, keep the language clear and invite customers to reach out for personal advice (mentioning Max where appropriate can reinforce this).
• •Focus on Honesty and Transparency: Reiterate the commitment to providing exactly what's advertised and being a trustworthy source, avoiding overly salesy or misleading language.
• •Speak the Enthusiast's Language: Use terminology familiar to Porsche owners and demonstrate an understanding of their passion and specific needs for different models and years.
• •Ensure Consistency Across All Channels: Whether it's the website, social media, email, or forum interactions, the tone should always reflect the core values of expertise, trustworthiness, and friendly, reliable service.

Social Perception

Positive, Trustworthy Supplier, Go-To Resource, Community Focused

Copy Examples

• •Headline: Keep Your Porsche Performing Royally. Genuine Parts, Expertly Supplied. Body: At FrazerPart, we live and breathe Porsche. That's why we only stock 100% original manufacturer equipment, ensuring your prized possession gets the quality it deserves. Got a question? Our expert, Max, is always ready to help you find the perfect part.
• •Social Media Post: Weekend project for your 911? Get all the genuine Porsche spares you need, delivered fast. We ensure what you see is what you get – no substitutes, just pure Porsche performance. Link in bio for authentic parts! #PorscheParts #GenuinePorsche #FrazerPart
• •Product Description Snippet (for a specific part): Restore that classic Porsche feel. This genuine [Part Name] is original manufacturer equipment, guaranteed for a perfect fit and lasting performance. Unsure if this is the right part for your model? Give Max a call – we’re happy to share our expertise.
• •Email Newsletter Subject: Expert Advice & The Latest Genuine Parts for Your Porsche. Email Body Snippet: From hard-to-find spares for your classic 944 to the latest accessories for your Boxster, FrazerPart is your trusted source. We pride ourselves on honest advice and fast, worldwide shipping of 100% genuine Porsche parts.
• •"About Us" Snippet: More Than Just Parts – We're Porsche People. FrazerPart was born from a passion for Porsche. As independent specialists, we’re committed to providing fellow enthusiasts with only authentic Porsche parts and a level of service built on expertise and integrity. Your satisfaction drives us.