Brand Tone

Empowering, alluring, and performance-focused. The language is confident and evocative, using words like "unleash," "siren," "allure," and "engineered" to create a sense of power and sophisticated design. It avoids casual or humorous language in favor of a more intense and aspirational voice.

Brand Values

• •Empowerment (Unleash Your Inner Siren)
• •Aesthetic Design (flattering fits, glute-contouring, allure)
• •Performance & Quality (Engineered for Performance, buttery-soft fabric, functional apparel)
• •Exclusivity (niche, almost hidden brand for those "in the know")

Best Practices

• •Create a "Voice Chart": Develop an internal document that explicitly defines the brand voice. For FRATLETICS, this would include columns for "We Are" (e.g., Empowering, Intense, Sophisticated) and "We Are Not" (e.g., Playful, Casual, Generic).
• •Focus on "You" and "Your": Center the copy around the customer. Instead of saying "Our leggings are great," say "Your power, amplified." This makes the message more personal and empowering.
• •Use a Consistent Lexicon: Create a list of on-brand words (e.g., Unleash, Siren, Power, Engineer, Sculpt, Allure, Dominate) and use them consistently across all platforms, while also listing words to avoid.
• •Prioritize Action and Power Verbs: Start sentences with strong verbs that convey strength and determination. Words like "Forge," "Discover," "Command," and "Transform" are more impactful than passive language.
• •Ensure Visual and Textual Harmony: Every image and video should match the intense, sophisticated, and empowering tone of the copy. The dark, modern aesthetic of the website should be replicated across all future social media and ad campaigns to create a cohesive brand world.

Social Perception

Currently non-existent due to a complete lack of social media presence, reviews, or mentions, making it a blank slate. There is a high risk of confusion with a separate, prominent male-focused, university-themed brand also named "FRATLETICS", leading to significant brand identity confusion.

Copy Examples

• •Don't just work out. Dominate. Our Siren Leggings are engineered for your most demanding sessions and designed to celebrate your strength. It's time to unleash the power you've always had. #FratleticsSiren
• •Engineered for Performance. Designed to Allure. Discover activewear that works as hard as you do and looks even better.
• •Your New Favorite Leggings Have Arrived. Experience the perfect fusion of buttery-soft comfort and glute-contouring design. The Siren Collection was built to make you feel unstoppable. Shop now and unleash your inner power.
• •The Siren Short - Midnight Black. Forged for the athlete who commands attention. The Siren Short moves with you, a second skin that empowers every squat, every run, every victory. Its moisture-wicking fabric and alluring, body-sculpting fit ensure you feel as good as you look.
• •It's time to meet your alter ego. Inside every woman is a siren—powerful, confident, and undeniable. We just create the uniform. Discover the FRATLETICS collection and wear your power.