Brand Tone

Elegant & Artistic, Storytelling & Evocative, Personal & Intimate, Passionate & Knowledgeable, Sensorial & Experiential, Approachable & Inclusive

Brand Values

• •Slow Perfumery & Craftsmanship
• •Authenticity & Personal Expression
• •Connection to Roots & Culture
• •Quality & Artistry
• •Harmony & Well-being
• •Conscious Creation
• •Storytelling
• •Timelessness

Best Practices

• •Embrace Poetic Storytelling: Consistently weave narratives and evocative descriptions into all copy. Focus on the inspiration, the emotions, and the sensorial experience rather than just listing notes. Use metaphors and sensory language that align with an artistic and elegant feel.
• •Maintain an Elegant and Refined Voice: Ensure the language is always sophisticated, graceful, and polished. Avoid overly casual slang or jargon. The tone should reflect the high-quality, niche positioning of the brand.
• •Incorporate the "Slow" Philosophy: Subtly remind the audience of the care, time, and conscious effort that goes into each creation. This reinforces the values of craftsmanship and quality.
• •Connect to Personal and Cultural Roots: Authentically integrate Natalia Outeda's personal journey and Argentine heritage where relevant. This adds depth and a unique selling proposition.
• •Speak from a Place of Passion and Intimacy: Write as if sharing a personal passion with a discerning friend. The tone should feel genuine, heartfelt, and invite a personal connection rather than being purely transactional.

Social Perception

Niche & Artistic, Unique & Story-Driven, Argentine Identity, Founder-Led Authenticity, Elegant & Sophisticated, Quality Conscious, Valued by Fragrance Enthusiasts

Copy Examples

• •Headline: FRASSAÏ: Where Scent Becomes Story. Body: Each fragrance is an intimate journey, a whisper of memory and a spark of self-expression. Discover your narrative. Call to Action: Explore the Collection.
• •Headline: The Art of Slow Perfumery, Bottled in Argentina. Body: We believe in the luxury of time. Our scents are consciously crafted, using exceptional ingredients, allowing each note to fully bloom. Experience the depth of FRASSAÏ. Call to Action: Learn Our Process.
• •Headline: Inspired by Life's Tapestry. Crafted for Your Essence. Body: From the vibrant culture of Buenos Aires to the quiet poetry of a cherished moment, FRASSAÏ captures the beauty that connects us. Find the scent that resonates with your soul. Call to Action: Take Our Scent Quiz.
• •Headline: More Than Perfume. An Olfactive Memoir. Body: Natalia Outeda, founder and creative director, pours her personal journeys into every creation. Luminous, timeless, and genderless – these are fragrances to be savored slowly, like a precious memory. Call to Action: Meet Natalia.
• •Headline: Awaken Your Senses. Embrace Your Story. Body: FRASSAÏ invites you to an intimate exploration of scent. Let our fragrances transport you, ground you, or ignite the path to your future self. Choose your journey. Call to Action: Shop Discovery Sets.