Tono de Marca

Friendly, Trustworthy, Community-Focused, Quality-Driven

Valores de Marca

• •Quality
• •Customer Service
• •Family & Heritage
• •Community Focus
• •Trust and Integrity

Mejores Prácticas

• •Emphasize Heritage and Trust: Regularly weave in the long-standing history (since 1930) and family-run aspect to build credibility and a sense of tradition and reliability.
• •Highlight Local Connection: Use local place names (Ellon, Aberdeenshire), mention community involvement, and tailor language to resonate with a local audience. Reinforce the 'shop local' message.
• •Focus on Customer Benefit & Service: Frame product descriptions and service information around how they help the customer (e.g., 'make their lives easier,' 'smooth and easy process,' 'expert advice').
• •Maintain a Friendly and Approachable Voice: Use warm, welcoming language. Address customers respectfully but not overly formally. Be helpful and open in communications.
• •Showcase Quality and Expertise: Confidently talk about product quality, the skill of fitters, and the knowledge of the sales team, but avoid overly technical jargon unless explaining specific benefits clearly.

Percepción Social

Respected Local Institution, Provider of Quality Goods and Services, Helpful and Knowledgeable Staff, Community-Minded, Reliable and Trustworthy

Ejemplos de Copy

• •✨ Transform your house into a home with our stunning new [Season/Collection Name] arrivals! ✨ For over 90 years, our family has been helping Ellon create beautiful spaces. Pop into our Ythan Terrace showroom to discover quality furniture and flooring that lasts. Our friendly team is always here to help you find the perfect pieces. #FrasersOfEllon #HomeInspo #ShopLocalEllon #QualityFurniture
• •Creating cosy corners since 1930. ☕📚 At Frasers of Ellon, we believe your home should be your sanctuary. From plush sofas to durable flooring, find everything you need to make your space truly yours. Visit us in-store for a chat and a browse! Our roots are local, our quality is timeless. #EllonHomes #FamilyBusiness #InteriorDesign #ShopAberdeenshire
• •Your Home, Our Expertise. From free measuring services to expert fitting and complimentary local delivery, Frasers of Ellon is dedicated to making your furnishing journey seamless. We're a fourth-generation family business proud to serve our Aberdeenshire community with quality and care. [Link to Services Page]
• •Supporting Our Community, Furnishing Your Homes. Frasers of Ellon: A name you've trusted for generations. As a local, family-run business, we're committed to providing quality furnishings and flooring with the personal service you deserve. Thank you, Ellon, for letting us be part of your homes for nearly a century. Visit us on Ythan Terrace. #SupportLocal
• •*Subject:* Your Home Deserves an Upgrade! ✨ Frasers of Ellon [Sale Name] is ON! *Snippet:* Dear [Customer Name], As a valued member of our Frasers of Ellon family, we're giving you a first look at our [Sale Name]! Discover fantastic savings on quality furniture and flooring, all backed by the friendly service and expertise you've come to expect from your local home furnishers for over 90 years. Don't miss out!