Brand Tone

Community-focused and Welcoming, Motivational and Encouraging, Professional and Knowledgeable, Friendly and Approachable, Enthusiastic and Passionate

Brand Values

• •Community
• •Health and Wellbeing
• •Excellence and Quality
• •Inclusivity
• •Support and Encouragement
• •Continuous Improvement

Best Practices

• •Always Emphasize Community: Use words like 'community,' 'family,' 'together,' 'support,' and 'welcome.' Highlight member stories and group activities.
• •Be Genuinely Encouraging and Positive: Focus on empowerment, achievement, and the positive aspects of fitness. Avoid overly aggressive or intimidating language.
• •Maintain a Friendly and Approachable Voice: Write as if you're speaking to a friend. Use contractions and a conversational style where appropriate, especially on social media. Ensure staff interactions reflect this.
• •Highlight Quality and Expertise, but Keep it Accessible: While showcasing top-tier facilities and qualified instructors, ensure the language isn't alienating to beginners or those new to fitness. Explain benefits clearly.
• •Be Inclusive in Language and Imagery: Ensure that copy and accompanying visuals represent a diverse range of people, ages, and fitness levels, reinforcing the message that 'everybody is welcome'.

Social Perception

Highly Positive, Respected Community Asset, Reputable and Well-Managed, Family-Friendly and Welcoming, Known for Martial Arts

Copy Examples

• •Facebook/Instagram Post (General Engagement): 'More than just a gym, we're your Fraserburgh fitness family! 💪 Ready to smash those goals and feel amazing? Join our supportive community today and discover a healthier, happier you. #FraserburghFitness #CommunityStrong #FitnessJourney #YouGotThis'
• •Website Homepage Snippet: 'Welcome to Fraserburgh Fitness Centre – your community hub for health, wellness, and empowerment! From state-of-the-art gym equipment and diverse classes to expert martial arts training, we have everything you need to thrive. Built by the community, for the community. Find your fit with us!'
• •New Member Welcome Email Subject: 'Welcome to the Fraserburgh Fitness Family, [Member Name]!' Email Body Snippet: 'We're so excited to have you join us at Fraserburgh Fitness Centre! Get ready to experience a supportive environment, top-notch facilities, and a community that cheers you on every step of the way. Questions? Our friendly team is always here to help!'
• •Class Promotion (e.g., Kickboxing): 'Unleash your potential! 🔥 Our renowned kickboxing classes at Satorishido Martial Arts are perfect for all levels. Build strength, confidence, and discipline in a motivating and friendly atmosphere. Book your spot and let's kickstart your journey!'
• •Testimonial Share Post: 'We LOVE hearing from our amazing members! ❤️ '[Insert positive member quote about community/support/results].' Experiences like these are what make Fraserburgh Fitness Centre more than just a gym. Come see for yourself! #MemberLove #FraserburghCommunity #FitnessMotivation'