Brand Tone

sophisticated, elegant, and confident

Brand Values

• •Quality and Craftsmanship
• •Timeless Elegance
• •Inclusivity
• •Confidence
• •Sustainability and Ethical Production

Best Practices

• •Maintain a Refined Vocabulary
• •Focus on the "Why"
• •Emphasize Craftsmanship and Quality
• •Be Inclusive in Your Language
• •Tell the Brand's Story

Social Perception

The general perception of Frascara is that of a reputable and high-end brand in the luxury occasionwear market. It is seen as a reliable choice for significant events, especially for mothers of the bride and groom. Customers and fashion critics alike praise the brand for its sophisticated designs, quality materials, and flattering fits. The brand's long-standing history and family-run nature also contribute to its trustworthy and esteemed reputation.

Copy Examples

• •Introducing the Fall/Winter 2025 Collection by Frascara. Where timeless elegance meets modern sophistication. Discover designs crafted to make your most treasured moments unforgettable.
• •For the woman who has always been your inspiration. Radiate grace and confidence on their special day with a timeless piece from Frascara. #MotherOfTheBride #Frascara
• •Elegance that is consciously crafted. At Frascara, every gown is designed and ethically made in Toronto, blending luxurious style with a commitment to our planet and people. #SlowFashion #MadeInCanada
• •Red carpet radiance. We are honored to see our designs grace the most glamorous events. Each Frascara piece is a celebration of individuality and confident style.
• •From size 2 to 20, Frascara celebrates every woman. Our collection of gowns, dresses, and suits are meticulously crafted to ensure a flawless fit, empowering you to feel your most beautiful and confident self at every occasion.