Brand Tone

sophisticated, conscious, personal

Brand Values

• •Sustainability
• •Timelessness & Quality
• •Empowerment & Confidence
• •Ethical Production

Best Practices

• •Always connect the product back to the core mission of sustainability and conscious consumption, leading with the 'why' before product details.
• •Employ a refined and intentional vocabulary, using words like "curated", "tailored", "conscious", "ethos", and "sophisticated" to reinforce the high-end, thoughtful brand positioning.
• •Integrate the founder's personal narrative using phrases such as "My mission is..." or "I believe..." to maintain an authentic and personal feel.
• •Frame products as long-term investments in a timeless wardrobe and a healthier planet, using phrases like "wardrobe staples", "years to come", and "enduring style".
• •Provide concrete details about sustainability claims (e.g., "Made in The Netherlands", "crafted from EcoVero viscose") to build trust and authority.

Social Perception

Fransje Sophie is perceived as a high-end, niche designer label with a strong ethical compass. Customers view the brand as a source of beautiful, high-quality, and timeless clothing, appreciating its sustainable aspect and feeling elegant and well-dressed. Media portrays it as an authentic, mission-driven brand led by a passionate founder, a thoughtful and inspiring player in slow fashion. Public awareness is primarily limited to those interested in sustainable fashion and high-end, local design.

Copy Examples

• •Where timeless design meets a clear conscience. Our Skara Brae Coat isn't just an addition to your wardrobe; it's a commitment to a better standard. Tailored in the Netherlands from the finest European fabrics, it m's made for the woman who doesn't follow trends m'she sets her own. #FransjeSophie #SlowFashion #ConsciousLuxury
• •Fashion for the established woman. We create sophisticated, timeless pieces, ethically made in the Netherlands. Because true style is conscious. #QualityOverQuantity
• •Tired of fast fashion? Discover Fransje Sophie. We believe in clothing with a story and a purpose. Each piece is designed and produced in Maastricht, offering timeless elegance you can feel good about. Explore our collection of conscious statement pieces.
• •The essence of sophistication lies in simplicity. Our Caral Top is crafted from luxurious, sustainable cupro, offering a fluid feel and a flawless drape. A timeless staple for a curated wardrobe, it m's designed to empower and endure. Made with integrity, for the woman who values both style and substance.
• •A Statement Against Trend | Discover the Index Collection. In a world of fleeting fashions, we choose the permanent. The Fransje Sophie Index Collection is a curated guide to a timeless wardrobe, built on quality, sophistication, and a conscious ethos. These are the pieces you'll return to, year after year.