Brand Tone

Sophisticated & Aspirational, Expert & Passionate, Customer-Centric & Personalized, Contemporary & Trend-Aware, Established & Trustworthy

Brand Values

• •Quality over Quantity
• •Exclusivity and Specialization
• •Customer Satisfaction
• •Evolution and Innovation
• •Passion for Fashion and Design
• •Personalized Service & Advice

Best Practices

• •Develop a Comprehensive Brand Style Guide: Document the brand's voice, tone, approved terminology (e.g., "premium," "curated," "designer" vs. more casual terms), and no-go words. This ensures everyone writing for the brand is aligned.
• •Understand Your Audience Deeply: Tailor language to resonate with individuals who appreciate luxury, quality, and sophisticated style. Use vocabulary that reflects their aspirations and understanding of high fashion.
• •Emphasize Quality and Exclusivity: Consistently highlight the craftsmanship, premium materials, and unique nature of the products offered. Use descriptive language that conveys value beyond just the item itself.
• •Maintain a Professional yet Approachable Demeanor: While the brand is high-end, the communication should still feel welcoming and helpful, reflecting their commitment to personalized customer service. Avoid overly academic or aloof language.
• •Ensure Consistency Across All Channels: Whether it's a website product description, an Instagram caption, a Facebook post, or an email newsletter, the tone should be recognizably "Frank Store." Regular audits of content can help maintain this consistency.

Social Perception

Frank Store is perceived as a reputable retailer of high-end fashion, known for its curated selection of international brands and good customer service. Customers appreciate the quality of products and the efficient online shopping experience, including fast shipping. The physical stores are seen as well-designed spaces offering a sophisticated shopping environment. They are viewed as a long-standing business that has successfully adapted to modern retail trends, including a strong online presence.

Copy Examples

• •Define Your Season: Explore the latest arrivals from [Designer Brand] – where timeless craftsmanship meets contemporary vision. Exclusively at Frank Store.
• •Elevate your everyday. Discover investment pieces designed to last, curated for the discerning individual who values quality and enduring style. #FrankStore #LuxuryFashion #TimelessStyle
• •A Curated Selection, Now More Attainable: Your Invitation to the Frank Store Private Sale.
• •For over three decades, Frank Store has been a beacon of style, evolving with passion and a commitment to bringing you the world's finest designer fashion. Experience the difference that curated excellence makes.
• •Meticulously crafted in Italy, this [Product Type] by [Brand] embodies the pinnacle of artisanal skill. From the premium [Material] to the flawless [Detail], it's an investment in unparalleled quality and sophisticated design.