Brand Tone

sophisticated, aspirational, and trend-aware. It's also customer-centric and appreciative

Brand Values

• •Quality and Exclusivity: They emphasize offering premium brands and a curated selection of high-quality, special, and durable items.
• •Customer Experience: Personalized attention, expert advice, and ensuring a positive shopping journey are highlighted.
• •Fashion Expertise and Trend Awareness: They aim to dress people who value trends without being swayed by fleeting fashions, and they travel to find new brands and trends.
• •Legacy and Evolution: The brand respects its family origins while innovating and adapting to the current market.
• •Passion for Fashion: A genuine love for clothing and "good dressing" is a foundational element.

Best Practices

• •Define and Document Your Tone: Clearly articulate the desired brand voice (e.g., sophisticated, knowledgeable, warm) and create guidelines for all writers to follow.
• •Focus on "Who" You're Talking To: Understand your target audience (those interested in premium, quality fashion) and tailor your language to resonate with their aspirations and values.
• •Highlight Quality and Exclusivity Subtly: Instead of just saying "high quality," describe the craftsmanship, materials, or unique design features that make the products special.
• •Emphasize the Customer Experience: Weave in messages about personalized service, expert advice, and the joy of discovering unique pieces, reflecting their stated values.
• •Be Consistent Across All Channels: Ensure the tone is harmonious across the website, social media posts, email marketing, and even in-store interactions to build a cohesive brand identity.

Social Perception

Frank Store is perceived as a reputable and high-quality fashion retailer, particularly in its local regions of Ourense and Santiago de Compostela. Customers view it as a go-to for premium brands, special occasion wear (like groom's suits), and excellent customer service. The personal touches, like handwritten notes, are frequently mentioned and contribute to a positive perception of a company that cares about its clientele. They are seen as reliable, efficient, and offering desirable, trendy products.

Copy Examples

• •Elevate your everyday. Discover the curated selection at Frank Store, where timeless quality meets contemporary design.
• •Beyond the trend. Invest in pieces that speak to your style. Explore our latest arrivals from the world's most sought-after designers.
• •Your signature look awaits. Our expert stylists are here to provide personalized advice and help you discover the Frank Store difference.
• •More than just clothing, it's a statement. Experience the exclusivity and craftsmanship of our handpicked collections. Shop now and enjoy complimentary shipping.
• •From Ourense with passion, to your wardrobe. Frank Store: A legacy of style, reimagined for today's tastemaker.