Brand Tone

Casually Sophisticated & Welcoming.

Brand Values

• •Quality & Culinary Craftsmanship
• •Customer Experience & Hospitality
• •Ambiance & Style
• •Flexibility & Accessibility

Best Practices

• •Lead with the Food: Always put the culinary experience at the forefront. Use descriptive, appealing adjectives to describe dishes and ingredients. Focus on taste, presentation, and quality.
• •Use "Welcoming" Language: Employ words and phrases like "Join us," "Welcome," "Treat yourself," and "Your place" to create a sense of invitation and hospitality, reinforcing the excellent service praised in reviews.
• •Highlight Versatility: Consistently communicate the dual nature of the establishment GÇöa bright caf GCT by day and a sophisticated tapas and wine bar by night. This appeals to different customer segments looking for either a casual lunch or a refined evening out.
• •Incorporate Social Proof: Casually reference the positive atmosphere that customers love. Use phrases like "the perfect spot for a get-together" or "an intimate venue for live music" to echo the positive public perception.
• •Maintain a Polished but not Pretentious Tone: The brand is sophisticated, but it is not exclusive. The copy should be clean, grammatically correct, and articulate, but avoid overly complex or alienating language. The goal is to sound like a knowledgeable, friendly host, not a stuffy critic.

Social Perception

FranksPlace1860 is generally perceived very positively as a high-quality dining destination in Wexford. It receives strong ratings on Google, OpenTable, and other review platforms for its food, service, and atmosphere. It is often described as an excellent spot for lunch, a great place for tapas, and a beautiful venue. Customers appreciate the delicious, well-presented food and the friendly, attentive staff. It is featured in online articles as one of the great places to dine in the region. Negative feedback instances are typical for the restaurant industry, revolving around specific service inconsistencies or dishes not meeting expectations, appearing to be exceptions rather than the norm.

Copy Examples

• •Why choose just one? Our tapas menu is made for sharing, pairing, and discovering new favourites. Grab a friend and find your perfect combination tonight. #FranksPlace1860 #Tapas #WexfordFoodie #WineBar
• •An evening of smooth jazz and even smoother wine awaits. Join us this Friday for a live performance by the Sharon Clancy Trio. Good food, great company, and incredible music GÇöthe perfect start to your weekend. Book your table via the link in our bio.
• •From your morning coffee to your evening tapas. Welcome to Frank's Place 1860 GÇöWexford's home for fine food, curated wines, and a warm atmosphere.
• •It's more than a meal, it's a moment. At Frank's Place 1860, we pair beautifully crafted plates with a welcoming setting. Whether it's a casual lunch or a special occasion, find your place with us on North Main Street.
• •Treat yourself to a taste of something special. Our new brunch menu has arrived! From decadent French toast to savoury eggs benedict, it GCOs the perfect excuse for a weekend get-together. See the menu and reserve your spot!